Most business owners know that they need to be on Facebook to get in touch with a vast majority of their clients and customers, but they struggle with making those Facebook pages worthwhile and convertible into higher sales and revenues.
The following are four Seattle businesses that are doing a kick-ass job of their Facebook interactions with customers and fans, and we wanted to give them a little spotlight attention:
The Walrus and the Carpenter: With close to 1,900 likes* (at 2 p.m. on Dec. 20th, 2012) and lots of regular interaction from their fans, this Seattle oyster house has got a great look on Facebook. Their updates are unique, engaging, and best of all; personal. Learn from what they’re doing, and keep your brand as real as possible on Facebook and other social media platforms. Your customers are looking for a human element behind the facelessness of a company – give them authenticity.
Atlas Coffee Company: Over 1,500* people like Atlas, and it’s not just because of the good coffee. This java house is much more than just that – they team with local artists and entertainment to bring exciting, fun events to their fans, customers, and folks that hear about it through the grapevine. Even fanatic fans get tired of getting a sales pitch every time they interact with a brand, so follow Atlas’ cue and try to be a part of your community in a bigger and better way.
Hotel Max: Yep, that number of likes you see is right – about 8,750* people like this hot hotel in Seattle. How did they get so many? They interact with their fans on the fan’s level, talking about happenings around them that have nothing to do with the hotel, but might interest their community of followers. You won’t stay in a hotel that often during a year, even if you travel a lot, but if one specific hotel is forefront on your mind when your friend mentions they’re visiting Seattle, you’ll recommend that one. Hotel Max also asks for likes on their page posts and images – a crucial habit, since ‘it can’t hurt to ask’, right?
Trophy Cupcakes: We almost fell out of our chairs when we saw Trophy’s number of likes: 71,335*. Goodness. And that’s what Trophy is all about – the delicious goodness of cupcakes. In these troubled times, we all want a little bit of luxury just to help us through, and it seems like Trophy totally understands that need for a little indulgence. They keep their menu up-to-date with the season, as well as going after creative new flavor ideas and pairings – all the while keeping their Facebook fans informed about the changes and new things to try.
No matter the type or style of your small Seattle business, Facebook can be a great revenue-generating platform, and it can basically be used for free marketing (unless you pay for Facebook advertising). Take some pointers from these successful Seattle businesses and their Facebook pages, and you will more than likely see some great interactions with your own company!
* All numbers of likes reflect the amount of likes seen at the time of this post (2 p.m. on December 20th, 2012)