About Marketeering Group
We Are the Marketeers
Our mission is to guide and grow small businesses in the rapidly changing digital world.
We’ve developed an alternative model for digital marketing that accomplishes the following:
- Values and builds on our relationship with our clients
- Team-based scaleable data analysis, content production, and digital distribution
- Affordable for businesses of any size
Too many small businesses are struggling to keep up in the highly competitive online marketplace. There’s no shortage of talent, tools, and strategies ready to work cohesively to aid small businesses online, but the trick is to make the economics work in order to keep the service affordable for everyone.
Marketeering Group is dedicated to championing the small business owner when overpriced agencies won’t even take their calls. By delivering exactly what our clients need quickly and efficiently, we’ve continued to grow and expand our services as our clients do. We’re a company built from beginning to end by anticipating and understanding the needs of small business owners – and we’re just getting started.
What’s Our Objective?
Marketeering Group is built on the philosophy that every company must be doing 10 things to stay relevant online:
- Have a strategic plan.
- Build a solid, adaptable website.
- Have a strong and growing visibility in search.
- Consistently produce original written content.
- Get listed or mentioned on other relevant websites.
- Produce and distribute original photos and videos.
- Be active on social media.
- Advertise intelligently.
- Utilize analytical data to track ROI.
- Stay flexible.
Each digital marketing package is designed to cater to the growing needs of small business owners as they continue to depend on online sales and visibility to grow their business.
Consider us caretakers for every aspect of a company’s relationship with the Internet. Beginning with registrar and host management, to video, photo and blog content production, and all the way to reputation management, you will have a partner to manage every online account your business has. We constantly monitor and research the latest trends and technology in order to refine our services and strategies. Once you join us, you never have to worry about passwords, plugins, site security, neglected accounts, or devastating cyber attacks.
Our Seattle marketing company manages hosting, web design, search engine optimization, directory management, blogging, photography, videography, social networking, ad management, and graphic design. All you need to worry about is running your business – leave the Internet to us.
Relationships, Service, and Location
Everything you’ve ever known about small business marketing still applies. Business is about relationships, service, and location and Seattle digital marketing is no different in 2016.
Our approach is an old-fashioned one: we want to serve small businesses online in a way that benefits both their communities and their customers. There’s a camaraderie that exists between small businesses and local customers. After all, your most valued customers are often your friends, families, and neighbors. Building, growing, and maintaining relationships online is the key to success in the digital world just as much as it is in the real one.
Think of it in terms of a restaurant. A husband and wife who’ve had years of experience working in kitchens and restaurants have finally secured the perfect space and have gotten a loan to open their own eatery. After the initial opening-week fervor surrounding their new restaurant, things slow down. People are still looking for great places to eat in Seattle, but if they can’t find this couple’s, they’ll go elsewhere.
We concentrate our marketing efforts by putting your business in front of people who want your services but may not be aware of their existence. By leveraging local directories, relationships, and communities, we can position your business accordingly and help your next customers find you with ease.
Back when newspapers ruled the world, they held a near chokehold on small business marketing in their communities. The newspaper was the means by which a community connected with itself. Individuals could only talk with their neighbors or read the newspaper to find out what was going on, what was trending, or even what was funny.
Today, newspapers have been replaced – not by their digital dependents like seattlepi.com – but by the web itself. This is because people are not going to just one publication, but thousands – dividing themselves into thousands of networks and micro cultures.
The good news is that these micro cultures still use larger networks like Google and Facebook to organize. Because of this, there is a way to harness this digital economy and use it to reach communities of customers and potential customers. And no, it is not just as simple as adopting Mad Men strategies and throwing money at the problem anymore.
While much of the internet is still like the Wild West, it is becoming more and more civilized by standardization of programming and search algorithms. This allows the small business owner to have a predictable system to reach the communities they need to reach online.
When you hire Marketeering Group, you’re really hiring an ambassador between your business and potential customers searching on Google, browsing on Facebook, talking on Twitter, and watching videos YouTube. You can capture their attention, engage with them, and ultimately turn them into loyal customers.
Watching All Trends
By leveraging the Internet to reach and engage with communities of customers, businesses have the potential to grow like never before. Once it was just a matter of acquiring the funds required to reach these customers. Now there is no limit to the number of people a small business can reach, just as long as their products or services are relevant and they know how to go about reaching these people online.
This change is happening not just because businesses are driving it, but because people’s lifestyles are changing. The average person spends over 8 hours per day looking at a screen and the majority of that time, it’s a computer screen. With mobile technology becoming more available to people around the world, over 1.2 billion people are connected to the Internet on a daily basis.
This access to information has changed the way they buy by using apps like Yelp to discover a new restaurant or comparing prices between different retailers on Google Shopping.
More than ever, reputation is the most important thing to manage in small business marketing. One review or comment can make or break a business’ reputation. Because of this, the small business owner must be aware of everything published about their business online. Your business will be online whether you like it or not and because of this, you should be involved and responsive.
The World is Going Digital
There’s no escaping it – people are moving more and more of their lives online. People use the Internet for everything from keeping in touch with family and planning their days, to shopping for a new home. That means small business marketing needs to rely on the Internet to reach new customers. Gone are the days of newspaper ads that would likely only reach people in your neighborhood. Now, people are turning to the Internet first to decide where to go, what to do, and what to buy. Google and Yelp are the new Yellow Pages, Facebook is the new company break room. If you want to reach new customers, the old days of small business marketing are gone; the Internet is here to stay.
We’re Here for the Long Haul
Our digital ambassadors are your caretakers. We don’t just produce a website and leave – we’re there forever, for any update, tech support, or hosting issue. We don’t just come for one photo shoot; we’ll come back every few months to make sure your site is relevant and continues to represent your brand. We work with you on an ongoing basis to produce your site’s written content and email marketing efforts. Finally, we’re proactive and don’t need to wait to be asked to go the extra mile. We’re watching every trend and new technology that comes and we’re looking for ways to apply them to your business so you never fall behind. We think other marketing companies can learn from that approach.
Small Business Marketing Also Means Local
Small businesses also generally work face to face with customers. However, that is neither where the relationship begins or ends. Consider how many people are looking for the best new happy hour on their phones when they are out on Capitol Hill with their friends. We can help you maximize how accessible you are to people down the street or just visiting a neighborhood and present your business in a way that is engaging and attractive enough to bring them in your door.
This is why small businesses must change their marketing strategy to capture their local market online. That’s where they’re at and they aren’t going anywhere.
The Internet is packed with small business marketing tips – some good, others questionable. One of the most important advantages you get with Marketeering Group is dedicated support with any questions you might have about marketing your business online. Your marketing team comes with a wealth of experience in multiple industries – experience you can leverage to beat your competitors across a wide range of digital platforms.
Small Business Advantages With Marketeering Group
Once you join up with Marketeering Group, you’ll gain access to a one-on-one consultation with a professional online marketer ready to provide all the small business marketing tips you need to stay competitive.
Our system for digital marketing is simple. Search engine optimization is important, but nowhere near as important as helping your business build relationships, establish location dominance, and highlight superior services. Check out our blog for just a few small business marketing tips and information on how Marketeering Group handles digital marketing.
Seattle Small Business Owner, You Need Us!
The reason that most small businesses fail is that the owner spends too much time working in their business and not enough time working on their business itself. It’s a cliche, but it’s true. You’re busy and don’t have the time to write blog posts, post on social media, learn SEO, and keep your various accounts up and running. That’s what we’re here for!
It’s not atypical to see a company’s website be 5 years out of date, built by someone’s estranged friend’s brother. Small business social media that lives in spurts and dips, and a search engine marketing effort that’s basically non-existent are commonplace. What is most important for you is consistency of your messaging across all platforms, regular production of content, reliable support for your website, and other technical tools – with innovation to keep up with the platforms and devices your customers are using. All of this needs to be at a price that is accessible to every Seattle small business owner.
Stay on Top of the Game or You’ll Lose
People are becoming hard-coded to discover new businesses using the Internet. Successful business is reliant on two goals: understand where your customers are, and meet them there with your product. Millennials have become the most powerful and largest purchasing force on the planet. This infographic demonstrates why marketing for small businesses must happen online:
You Can’t Do It Alone
Let’s face it, you’re busy! With all the new websites, apps, and online communities popping up left and right, it’s hard to keep up with the online economy, especially when running your own business. That’s where Marketeering Group comes in. We keep your business integrated and up-to-date across the entire Internet so you can focus on doing what you do best.
We are the Seattle Small Business Solution for the Digital World!
The answer to your digital woes is Marketeering Group. We’re the team of experts you need to represent your business in the digital world. Rather than billing per hour or per project, we built a retainer package to continually service our clients as their needs change and grow.
The services key to success online are content development, photography and videography, graphic design, social media, email marketing, search engine optimization, and technical support for those issues you can’t fix yourself. You need all of these services on a consistent or on-call basis and we’ve created the Starter marketing package to provide accessible options to all Seattle businesses.
Finally, let’s talk about your website. Most Seattle small business owners invest a large amount of time and money into their websites, only to have it perform poorly and become outdated. As your business grows and web design standards change, we can help keep you relevant, secure, and modern. Technical and visual trends will shift as time goes on and your website will need to be updated accordingly.
We’re Seattle marketing company that you can come talk to yourself. We’re not in New York, San Francisco, or Houston – our team lives and breathes every aspect of Seattle. During our onboarding process, our team members will also meet with you in person to collaborate on ideas for blog content, social media posts, and plan photo and video shoots. You’ll meet with our talented developers to provide insights into necessary changes to your website or ideas for a fresh approach. If you want to learn the ins and outs of modern digital marketing for yourself, you can meet in our office with our team to review your site’s performance, track your progress, and discover new techniques for attracting and maintaining customers.
Best of all: we’re the most affordable Seattle marketing company. We know small businesses in Seattle and understand their budgets. We’re built from the ground up to be accessible to businesses and budgets of any size so you can seize the digital economy, no matter how fierce the competition may be.
Fragmented Marketing Services Do Not Work
We all know that the internet is a gigantic web, but what isn’t as well-known is that every digital service should link to each other and fully integrate with them. For example, search engine optimization is vastly affected by the website’s design and structure, therefore any web designer should know search engine optimization, and any search engine optimist should also be a website developer, or work with one. Similarly, social media should be done in a way that associates branded keywords with the specific URLs on the site. This is one of the most powerful tools in search engine optimization, and would not be taken advantage of if social media was done in coordinated effort with search engine optimization. Because of this, all marketing companies in Seattle should be able to manage your website, social media and search engine optimization together. Those three services in particular are so tightly integrated that none of them can properly be done with out the other two.
Most other marketing companies in Seattle don’t publish their prices. We think that’s disingenuous and wrong. We put our contract and our pricing online for two reasons:
1) Transparency. You should know exactly what you’re getting for the money you spend. We know how much it costs to perform these services and so should you.
2) Our clients. We believe business owners should receive honest evaluations and reports on their digital marketing efforts and our pricing structure demonstrates that commitment.
We’re experienced at producing and distributing content, building links, and doing everything we say we’re going to do. No more obfuscation. No more deception. Just hard, honest work for your money.