Search Engine Optimization

18
Jan

Understanding Home Service Google Results

Not only is getting your home service business “ranked no. 1 on Google” Easier said than done, it really doesn’t mean anything at all. Rather everyone should take a step back and look at actual search engine results and understand each element, how it is generated, and develop a holistic strategy to increase general visibility across all platforms rather than

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10
Mar

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses. Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings.

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16
Nov

Why SEO Services Should Be Local, Educated, and Involved

Search engine optimization is a broad field of study, one that many people approach incorrectly in local search. While global keywords (like “pizza restaurant”) will often trigger local listings based on the searcher’s location and search history, it’s best to … Continue reading →

20
Sep

How to Leverage Blogger to Build Your Brand and Business

Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. Many small business… Continue reading →

28
Aug

How to Evaluate Keywords for a SEO Marketing Campaign – Part II

During the 1990s Internet boom, search engines (and thus organic traffic) hadn’t quite taken hold of the market yet. Business owners passed out pencils and mouse pads with their websites emblazoned across the front… Continue reading →

18
Aug

How to Evaluate Keywords for a SEO Marketing Campaign – Part I

One of the first steps to marketing any website is to research appropriate keyword targets for link building, on-page optimization, and social media exploits. Of course, it’s also one of the areas where most new SEO professionals make the most (and the biggest) mistakes. Many new web developers simply state that they’d like to “rank number one.” My first question

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20
Jun

5 Ways to Use the Internet to Get Customers

In the age of Web 2.0, where it seems like everyone has a blog or engages in online social interaction of some description, it’s hard to imagine that there are quite a few businesses that still do not have a website. In fact, according to a Barlow Research survey in 2008, around 38% of small businesses had no website, and

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8
Mar

Why Content Marketing Matters

With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.

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28
Nov

Keep Optimizing Your Search Engine Optimization

In the world of webology, or search engine optimization, business owners who are new to the science of SEO generally think that SEO mastery is a quick, one-time effort that puts you at the top of all the right search results. We wish it was that easy, but frankly, it’s not.

30
Oct

3 Ways You’re Hurting Your SEO Without Knowing It

Search Engine Optimization – or SEO as it’s commonly known since the full term is such a mouthful – can be a complex concept to grasp. Once you get the terms down, like keywords, organic search, link building and so on, then you get to the actual stuff of SEO. We know it takes a lot of expertise to get

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