Your website is very likely similar to the majority of others in that mobile visitors are increasingly becoming a huge slice of your audience. People aren’t just using their iPhones and iPads for games, Twitter, etc. – they’re buying a lot of stuff using their mobile devices.
Early this year, both Wal-Mart and Target reported that the majority of their web traffic came from mobile devices. During the five-day window from Thanksgiving Day to Cyber Monday, the two mega retailers saw over two billion combined views on their sites and over half of those were coming from mobile.
Amazon, which tends to rate higher in mobile purchases compared to other retailers, reported that almost 60% of their customers came from mobile over the Thanksgiving holiday.
What does this mean for small to medium-sized businesses? Who cares what the big boys do, right? Wrong – this shows that mainstream audiences are moving, as a whole, towards personal spending and browsing on mobile platforms.
Your business’ website should have a mobile-friendly version already implemented. This is crucial if you depend on foot traffic or customers finding your physical location (i.e.: a restaurant, bar, or coffee shop). If you’re not sure if your site is mobile-friendly or if your mobile site is optimized for Google’s algorithms, you can use this handy tool to find out.
Websites should always present the best, most important information to users regardless of their platform. Just because you recently updated your site or tuned up your site’s SEO optimization doesn’t mean you can sit back and relax. It’s a full-time job to keep up with every little change to Google, Facebook, Twitter, Yelp, Houzz, Instagram – the list goes on.
When you’re ready to let the experts handle your online presence for you, give us a call. We make this stuff our full-time job so you don’t have to.
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