Link Building Campaigns Yield Strong Keyword Positions for Why Tile

Why Tile is an initiative by the Tile Council of North America, designed to be a sort of “Got Milk?” campaign for ceramic tile as the most ideal building material over the alternatives for flooring, backsplashes, and other interior design features. They approached us first to build their website, but the primary intent was to grow their traffic through SEO.

Why Tile is a major SEO account with a budget allocated mostly to link building, content generation, and technical SEO. We’ve had a lot of success simply driving their top funnel content strategy and supporting the site with links from our other client sites, guest posts, and link building to their case studies / image gallery.

The result has been strong keyword positions for key segments (kitchen tile, ceramic tile ideas, etc.):

Of course, this has had a big impact on website traffic — increasing traffic is our primary goal on this account: