Whether your business is an up-and-comer or a major player in your industry, there’s always room for growth. Turning to the digital world to create leads and customers is still a relatively new concept for many businesses, but it’s not as daunting as you might expect. Sure, the world of Google Analytics, search engine optimization, and PPC ads are a little complicated, but savvy business owners can quickly and easily grow their business using social media. Here are three ways to do just that:
1. Establish Your Presence
A journey of 1,000 miles begins with a single step, so if you’re a stuck in the mud, anti-technologist, this might be your biggest hurdle. Keep in mind, though, people don’t expect a lot from businesses on Facebook. Simply making sure your profile uses your business’ name in the title and URL will help your fans easily find you, but take an extra step and make your page look professional and fresh. When potential customers are considering your business, they’ll be investigating you: the appearance of your website, your social media, and your Yelp reviews are all important. Their hard-earned dollar is valuable, so make sure you’re putting your best foot forward.
2. Make It Interesting
There are millions of Facebook pages out there, so ask yourself: why would someone pay attention to yours? Make sure you or your social media crew are providing interesting, helpful, funny, viral, or otherwise engaging content. Remember: your page is as easy to ignore as it is to follow, so don’t just spam or shamelessly self-promote your business. Share things about your company that you’d find interesting, such as your story, pictures of your first office, or videos your employees have created while at work. Be creative and don’t expect anything in return and your audience will reward you in the long run.
Facebook is a great platform for advertisers. You can very specifically and narrowly target people with interests associated with your brand and industry. Awareness and Likes campaigns are a great way to get your business in front of millions of potential new customers. Boosted posts can make sure you’re reaching all of your fans with important updates, discounts, and events about your company. Get creative and start sharing – there are nearly 1.5 billion people who use Facebook every month, so as a small business, you can’t afford not to be active on the network.
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