Questions We Get

General Questions

How often do I get to see my progress reports?

Our primary reporting method is through consultation with your strategist. This is because we are often working toward goals that are unique to you, and it’s sometimes impossible to track very specific key performance indicators through an automated system.

We will review your account every three months to make sure we are on track to achieve your goals. At each quarterly review, your strategist will send you an in-depth report that analyzes the account progress and next steps.

Access to Google Analytics and customized automated reporting is available upon request.

I just signed my contract. When can I expect my marketing strategy?

Within a day after you sign, our department heads assign your individual marketing team. We then share all relevant details with these team members so that they can collaborate on a draft of your strategic plan that implements all of our tools and skills in order to achieve your stated goals.

Next, we’ll schedule an account discovery meeting, where you will have a chance to meet the team servicing your account, communicate your vision, and fill us in on your company, competitors, and goals for working with us.

After we meet, your team researches and collaborates to form a full strategy for the next year of your marketing services. We will send you our comprehensive strategy within a week after the meeting. Your assigned strategist will reach out when it is complete to schedule a call to review the document.

Where can I update my payment information?

You can call our office anytime during business hours to update your card information. If you wish to make a secure online payment and update your recurring information simultaneously, you can do so here:

https://marketeeringgroup.com/online-payment/

I am having customer service issues with a member of my marketing team that need to be addressed ASAP. Who can I talk to?

If you have problems with a member of your marketing team, please be clear about your concerns and frustrations with them. If you are still unable to resolve your problem, you may request a phone call with our chief strategist / head of accounts by emailing mike@marketeeringgroup.com.

While our policy is to reply to emails within one business day, some communication may be delayed if it requires additional time to gather resources.

Development Questions

My website went down. What should I do?

We do our best to keep your site up and running at all times, with a whole suite of security tools that we offer free of charge for any websites hosted on our servers. Unfortunately, technology can be unreliable at times, so we can’t always prevent site outages.

We consistently monitor for site outages and usually get sites back up right away. However, if you notice that your website is down, please give us a call and let us know. Please provide a description of the issue you are seeing, such as if the problem is with a certain page or if you see any error messages. If your website is hosted on our servers, we’ll make it a top priority to diagnose the issue and get your site back up as quickly as possible. If your site is hosted with another hosting company, we may have less control over the issue, but we will attempt to assist in getting the site back up by checking for issues with the WordPress install and contacting your hosting company’s support team, if the problem seems to be server-related.

Do you do backups and security for my website?

Yes. We back up our servers every other day, leaving a copy on our servers as well as copying it over to Amazon’s S3 cloud backups. In case there’s ever a problem with the server, we have backups at a different location. Redundant backups ensure that if an “act of God” ever interrupts access to the servers, your data is still accessible.

Malware and viruses have been on the rise globally. Because of that, regular site scanners that ensure your files are clean and proactive antivirus software are necessities. We install SiteLock on all of our clients’ sites (no matter where they are hosted) to protect against any kind of potential attack and stop it before it does any harm.

We also have all of our websites set up on Pingometer, which constantly scans each site to make sure that it is up and running. If a site goes down, we quickly receive a message letting us know so that we can diagnose the issue and get the site back up as quickly as possible.

Do you provide and manage hosting, domain registration, and email for my website?

We provide free hosting on our dedicated servers for any client that would like to take advantage of it. We have strict security measures in place on all of our servers, and consistently monitor them for performance. For clients with large or complex websites, we will often recommend that you purchase your own dedicated server in order to keep your website performing well. Our servers are shared among our clients, which works well for the majority of the sites we manage, but may slow down a website that is particularly resource-heavy. You are also welcome to provide your own hosting account for your website. We do request access to the hosting account, as it we will often need it to make website edits to support your account strategy.

Clients are responsible for their own domain registration and renewing it each year. We may be able to provide assistance in setting up or editing your domain settings, on a case-by-case basis.

We do not manage email for clients. If you do not have a business email already set up, we recommend using G Suite. Once you create an account, you can purchase email addresses tied to your website’s domain for $5 each per month. We can assist in configuring your initial G Suite domain settings once you have set up the account.

I want to make a change on my website. How do I go about requesting this?

To request a change to your website, please submit the request to either your account strategist or our development department at siteupdates@marketeeringgroup.com. Please include as many details as possible when submitting your request.

Do you charge for each revision to my website?

No. Each package includes a monthly retainer of tokens that you can put toward basic website updates or graphic design work, if needed. Your account strategist can assist you in determining how to best allocate those tokens. Most clients will not use their tokens every month, as it is often unnecessary for your strategy, but we make them available for those times when you do need an update. If the updates you need will take more than your allotted monthly tokens, you may purchase additional tokens. Basic website updates include revising content, such as changing out pieces of text or images, and small-scale style and formatting updates. Additional functionality (when you need your website to perform a new action) and complete website redesigns are not included in this retainer. If you are interested in either of those, let your account strategist know and we will provide you with a custom quote based on your needs.

If you have already used your retainer for the month and you cannot wait to make the change, we charge $75/hour for additional design and development hours.

How many hours of graphic design do I get each month?

Design and development retainers:

  • Starter – up to two hours/month
  • Standard – up to four hours/month
  • Premium – up to six hours/month
  • Enterprise – up to eight hours/month

Whether you need to update information on your website, place ads, or promote an event, you may utilize your retainers for graphic design, development, and email marketing upon individual request. Otherwise, retainer utilization will be at the discretion of your marketing team.

The monthly hourly retainers for graphic design, development, and email marketing do not roll over. They allow your team to acquire the resources your strategy needs without charging you extra. We don’t expect to use all the hours every month.

Multimedia

How many photo/video hours do I get with my package level?

  • Starter: up to one hour total / earn new shoots every six months
  • Standard: up to six hours total / earn new shoots every six months
  • Premium: up to nine hours total / earn new shoots every six months
  • Enterprise: up to nine hours total with a two- to three-person production crew / earn new shoots every six months

You’ll earn additional photo and video services the longer you’re with us. While this is a means for us to keep your visual content fresh, you should initiate services by consulting with your strategist because the application and format for photos and videos differ depending on the desired goal and platform being used.

When can I expect to see the edited photos from my photo shoot?

Photo edits are generally due two weeks after the shoot date, unless otherwise determined by your account strategist. Video completion is determined on a case-by-case basis.

How do I schedule a photo or video shoot?

If your account strategist does not already suggest it, you may request a photo or video shoot from your team if you have photo/video hours to utilize. Your account strategist will ask you a series of preshoot questions and will request three potential dates. Once we have that information from you, we will start the planning process and reach out to confirm the details.

SEO

How do I grant Google Analytics access to your team?

Google Analytics is one of our primary tools for traffic reporting and keyword data. In order to properly track your traffic and key performance indicators, we need you to grant us admin access to your Google Analytics account. Follow the instructions here.

If you do not have Google Analytics set up, please notify your strategist and provide us with a Google email that you would like to associate the account with.

How do I see my Google Analytics reports?

Your account strategist will set up Google Analytics reports to be sent to the email of your choice. The frequency of these reports will depend on your package level:

  • Starter: one report/month
  • Standard: two reports/month
  • Premium: four reports/month
  • Enterprise: four reports/month

If you would prefer to access the analytics dashboard directly, we can help you get set up (if you are not already) to view the data in your Google Analytics account.

Google My Business

In order to improve your Google ranking, it is important to have your business listing correctly added on Google My Business to start building visibility in Google Maps and Google Search in your local community.

Ideally, the Google account you use to set up Google Analytics and Google My Business should be the same. If you do not have a Google account set up, please create an account and provide the logins to your account strategist.

Follow these instructions to set up a Google account.

Follow these instructions to add Marketeering Group as an account administrator to your Google account.

Social Media

How do I grant Facebook admin access to your team?

Follow the directions here. If you do not have a Facebook page, just let us know and we will get one started for you!

How do I grant LinkedIn admin access to your team?

Follow the directions here. If you do not have a LinkedIn page, just let us know and we will get one started for you!

What kinds of social media platforms do you manage for my package level?

All of our marketing packages include the creation and distribution of original content to Facebook, Twitter, and LinkedIn. We also provide add-on services at an additional monthly cost to manage Pinterest, Houzz, and Instagram.

What do my monthly social media sets consist of?

We can reallocate or combine your social media marketing set according to your strategy, consultation, or the discretion of your account strategist in the following ways:

  • Monthly posting
  • Boosted campaigns
  • Outreach and engagement:
    • Note: Outreach and engagement includes one hour of any manual social media activity that helps accomplish your goals.

Content

How much content do I get each month for my package level?

  • Starter:
    • 300-400 words/month
    • One optional email blast / month
  • Standard:
    • 600-800 words/month
    • Two optional email blasts / month
  • Premium:
    • 1,200-1,600 words/month
    • Two optional email blasts / month
  • Enterprise:
    • 2,400-3,200 words/month
    • Four optional email blasts / month

What does a content marketing piece consist of?

We can reallocate or combine content marketing pieces according to your strategy, consultation, or the discretion of your account strategist in the following ways:

  • A blog post
  • A long-form article that combines several content marketing pieces’ worth of work (we often call this type of content a “hub” piece)
  • Onsite content for static pages, product descriptions, etc.
  • An offsite guest post or press release that links back to your website
  • Descriptions on directories, videos, or other useful third-party places

I am a busy professional and have little time to read through every content piece you send me. What happens if I respond too late or do not get around to reading what you sent before the publishing date?

Our content writers produce blog posts on a regular basis so that you don’t have to.

Once your writer completes a given blog post, they will typically upload the draft to your website, schedule it to publish five days from the upload date, and email it to you for review. This five-day review period allows time for you to return any necessary edits, final touches, or feedback prior to the specified publish date.

Unless we receive revisions from you, blog posts will be auto-published and go live on your website at the end of this five-day timeline. This policy is intended to keep your brand’s allotted content calendar on track and ensures that your website’s blog maintains a steady flow of fresh material — one of the most vital aspects of any digital marketing strategy.