In today’s digital world, no business can afford to ignore the internet and the many opportunities for growth that it offers. Establishing and maintaining a strong digital presence is key to remaining competitive and attracting new customers. Here are eight ways to use the internet to...
Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when we tell them something to that effect, but it’s true.
Small businesses that do their thing out of a brick-and-mortar store or location often get caught with their pants down when it comes to their online presence. If they have a website (and a surprising number of Seattle businesses don’t), it’s outdated, doesn’t convey their image well online, and is rarely – if ever – updated. That kind of ‘web presence’ isn’t really a presence at all; it’s more like a forgotten sock under the bed, since it’s there but it’s not doing its job or bringing you any benefit.
With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.
Content marketing really matters. Why?
In the world of webology, or search engine optimization, business owners who are new to the science of SEO generally think that SEO mastery is a quick, one-time effort that puts you at the top of all the right search results. We wish it was that easy, but frankly, it’s not.
Regular emails sent to your past customers are a great way to keep your brand on their minds. You can remind them of a great experience, or get them excited about something that’s coming. But email marketing can be tricky; it’s hard to tell how effective it actually is, unless you’re looking at your click-through rate.
Search Engine Optimization – or SEO as it’s commonly known since the full term is such a mouthful – can be a complex concept to grasp. Once you get the terms down, like keywords, organic search, link building and so on, then you get to the actual stuff of SEO.
We know it takes a lot of expertise to get it right, but there are a couple of things that you might be doing to make it even harder to get good SEO … and you might have no idea! Here are the top three ways people hurt their SEO when they think they’re helping it, so you can stop the damage before it takes you down: