Use of Facebook pages for small businesses can be a bit of a mystery – or at least a confusing. Many Seattle businesses just throw in the towel and settle for more “Like’s” as their success or growth measurement on Facebook. They don’t know how do get in front of more fans, and they don’t know how to increase engagement from the fans they have.
With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.
Content marketing really matters. Why?
Small Seattle business owners have a lot of struggles to get through and obstacles to overcome, so we like to help by keeping you informed with tools and tips to make your life easier.
Last May, Facebook rolled out their feature for promoted Facebook posts – allowing businesses to pay a fee to have their posts promoted to their fans.
Since then, businesses of all shapes and sizes have used Facebook post promotion to get their message to the masses. But if you’re not using the tool and promoting your Facebook posts, why should you?
First, let’s map out how Facebook post promotion for businesses works:
In the world of webology, or search engine optimization, business owners who are new to the science of SEO generally think that SEO mastery is a quick, one-time effort that puts you at the top of all the right search results. We wish it was that easy, but frankly, it’s not.
Regular emails sent to your past customers are a great way to keep your brand on their minds. You can remind them of a great experience, or get them excited about something that’s coming. But email marketing can be tricky; it’s hard to tell how effective it actually is, unless you’re looking at your click-through rate.
In a world where print media is dwindling to its barest bones, the right kind of print advertising takes some skill. It’s harder and less cost-effective these days to work your Donald-Draper-magic in print ads, because everybody’s busy on their smartphone or tablet.
But even mobile users retain loyalty to their magazines and neighborhood newspapers of choice, as this infographic by MDG Advertising shows. They might be pricey, but sometimes an ad in a magazine is worth the cost – it’s a targeted audience with pretty much guaranteed readership.
Facebook is basically king when it comes to the method to accessing and interacting with your customers through social media. Small businesses have noticed: 86 percent of small businesses say Facebook is the most effective medium in social media for engaging customers, according to an infographic by Intuit (an innovative online finance and marketing company).
Search Engine Optimization – or SEO as it’s commonly known since the full term is such a mouthful – can be a complex concept to grasp. Once you get the terms down, like keywords, organic search, link building and so on, then you get to the actual stuff of SEO.
We know it takes a lot of expertise to get it right, but there are a couple of things that you might be doing to make it even harder to get good SEO … and you might have no idea! Here are the top three ways people hurt their SEO when they think they’re helping it, so you can stop the damage before it takes you down: