Here’s the bad news for businesses and organizations trying to use Facebook to reach their audience: posts by Pages are being severely limited. After a study of half a million users said they’d rather not see so much promotional content in their News Feeds, so unless businesses want their posts to go largely unseen, they’ll need to buy an Ad or Boost a post.
However, not all is lost. The new algorithm emphasizes natural, organic interactions on each post, so if the people who see your posts are engaged and interacting with your business, they’ll actually do just as well or better than if you spend money on a Facebook ad. A creative strategy from an expert social media crew (like ours – just saying) can help you build a responsive, engaged audience that will further your brand visibility and convert newcomers to your business.
With these changes, Facebook’s also making a huge push to bring YouTube to your everyday News Feed. Featured Videos, Playlists, and other video integration tools are designed to bring users specifically to your page rather than only bringing them from the News Feed. This, combined with the aforementioned devaluation of Page posts, tells us that Facebook is relying more and more on Pages to provide evergreen content on a continual basis.
Big changes are in the works at Facebook HQ and in order to maintain your business prescence on the social media giant, you need a crack team to keep up on these things while you focus on your business itself. Marketeering Group is constantly keeping an eye on this stuff and adjusting accordingly, so if you don’t have a solution to your digital marketing strategy, give us a call and we’ll break it down for you.
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