The Grid – A Tron-like Pipe Dream or the Future of Web Design?

“…a digital frontier. I tried to picture clusters of information as they moved through the computer. What do they look like? Ships, motorcycles? Were the circuits like freeways? I kept dreaming of a world I thought I’d never see. And then, one day – I got in.”

That’s the heavy vibe future-AI tech web design company The Grid is throwing around with their homepage presentation. Their slick Sandwich Video-produced pitch video makes some pretty bold claims as to the ease and automation it can offer the layman, but what’s really interesting is the market they’re apparently trying to corner. Design-heavy and personal, The Grid may very well be the next in the ever-evolving, hyper-personal focus of recent web design trends.

The Grid does throw a bone to content-driven websites, but in a somewhat troubling fashion. The service apparently provides a Chrome plug-in that allows you to right click on anything you come across online and immediately share it to your Grid site – copyright holders be damned. Maybe they’re seeking out the Pinterest audience in that regard, but with a paid subscription model and no current free trial, we’re thinking that’ll be a hard sell.

One big potential plus using The Grid for individuals or businesses with an online marketplace is automated A/B testing and  call to action revisions to boost sales. Again, these are big claims, but at least they’re interesting ones.

At the very least, the SEO-antagonistic and design-focused Squarespace might have some competition. We can’t wait to check it out for ourselves.

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