As we’re sure you’ve heard, this week Google’s leadership announced it would be forming a new parent company to contain all of its individual companies under one roof: Alphabet, Inc. While co-founders Larry Page and Sergey Brin are taking charge of this new holding company, Sundar Pichai will become its new CEO.
To the everyday user, this change shouldn’t have any visible impact on how they use or interact with Google services. To small businesses and their digital marketing teams, this shift in Google’s structure could have a big impact on how businesses are discovered online.
Nothing’s for certain, but our hope is that with a restructuring effort comes more individualized focus on Google services such as Google Places and Google Business, which have been mired in complex setup and optimization problems since they’ve become available. Crucial to establishing a business’ presence on Google Maps and various directory listings online, these services tend to play nice with other Google properties and little else. With this shift, we’re hoping the communication between businesses, their digital marketing teams, and individual Google services is more streamlined and effective. If you’ve ever tried to verify your business’ address with Google, you know exactly what we’re talking about. (God help you if you change locations).
On Alphabet’s end, it looks as though they’ll be continuing to rely on their search engine business to fund the rest of their efforts, which is good news for the internet as a whole. With increased focus on making Google products more streamlined and easier to utilize, we’re hoping everyone’s day-to-day interaction with the tech giant becomes more of a two-way street. After all, when was the last time you went a day without using a Google service in one way or another?
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