There was a time when Instagram was touted as the “Facebook for tweens”, a time when young kids were using it to post their cute kitten photos and latest baking expeditions. That was back in the days when Instagram was just a new experiment born out of a Ph.D project; now, it has become more than just a sensation – it has become an intrinsic part of the web, of generations old and young, and of the social media network. By 2012, Facebook bought Instagram out, and now, over 20 billion photos have been uploaded and archived. Of those photos, around 60 million are uploaded every day – roughly 700 photos per second.
And the Instagram trend is still gaining momentum. Popularity for the digital story-telling outlet is growing overseas – there are almost as many users abroad as there are in the States, with users posting and #hashtagging photos of everything, from everyday life to major news events to major brands they like and follow. For companies, this means one thing: pools of clients are there and waiting for you, you just need to put your brand out there. And as loudly as possible. Social media sharing is an inevitable way of doing business nowadays. You can’t expect your brand or company to grow without having a visible and timely presence on every major social media site (and not just the big ones like Facebook and Twitter, but the growing sites like Pinterest and Vimeo and Vine). But more than that, you can’t grow your brand without a proper following. And what better way to create a following then through a digital, visual narrative of your company’s “story” – the photos you want your clientele to see that otherwise would fall through the cracks. Here are some fast facts to learn to get yourself acquainted with everything you should know about Instagram to start ‘gramming’ properly:
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