Facebook Notes was a cute feature. Say something charming, thought-provoking, or witty and tag your friends for participation, discussion, and feedback. Lately, they’ve become more of a signifier that you’ve scrolled down past the relevant content on a profile and now it’s time to leave. But now the social media giant is bringing back Notes in a big way, and it’s not for listicles and prolonged status updates.
As you can see from the design overhaul above, Notes ain’t too shabby these days. Much like Google and its Blogger platform, Facebook seems to be trying to corner the market on content generation and establish its site as a news reader platform in addition to being the Internet’s go-to source for endless photos of Minions. By including tagging and sharing capabilities within the content itself, there’s something to be said about keeping everything in house – at as far as Facebook’s concerned.
This initiative, while still limited to certain users, is also devised as a way to engage and capture an audience that’s using Facebook less and less frequently: teenagers. One of Facebook’s largest demographic drop-offs are people aged 13-18 and apparently, a lot of them are blogging. Could Facebook be the next Live Journal? It’s certainly an interesting and mindful strategy coming from a company whose user base is aging as younger users discontinue active, regular use of the platform.
For businesses, it’s unclear whether or not Facebook Notes will be a useful tool to communicate with customers. After all, most restaurants and law firms rarely – if ever – need to rely on the platform for anything beyond quick status updates. But for individuals and entrepreneurs, particularly those with a younger customer base, getting a jumpstart blogging with Facebook Notes could help you carve out a healthy little niche and expand your social following in a more natural way than linking to an outside blog.
What do you think about the resurrection of this long-dormant Facebook feature? Do you have access to the new Notes? Let us know in the comments below and link to your latest work – we’re interested to see where this is going.
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