In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.
Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.
However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.
There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.
If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade.
As digital ambassadors for dozens of small businesses in Seattle, Marketeering Group can bring your digital presence up to date and keep your company abreast of changes like these. Give us a call or use the contact form and we’ll get things rolling.
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