How to Leverage Blogger to Build Your Brand and Business5 min read
Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. Many small business turn to Blogger to save money on hosting costs – as it is a free tool – while building more visibility to their main websites. Better still, Blogger makes it easy for even the least tech savvy among us to begin publishing on a blog without having to worry about coding, design, and even content organization.
All small businesses can benefit from a blog presence – whether it’s the starting point for a budding social media campaign, or just a way to drive more organic traffic to business websites. Adding unique blog content to a business website can quickly make the site seem cluttered. Hence, businesses tend to use blogs to announce new products and services, share useful information with customers, and launch SEO campaigns that can target multiple keywords without having to change or update the main business site. Blogger is one of these platforms, which you can leverage to build your brand and business.
How You Can Use Blogger For Your Own Business
The ability to quickly launch a targeted blog is a powerful tool for small businesses, especially those that have geographical considerations in their business model. For example, you might operate a small business that offers CLEAR Internet in Los Angeles, and want to do a series of articles that both target that keyword phrase, and provide information to people looking for Internet services in Los Angeles.
Rather than clogging the actual sales site, which would be ClearWirelessInternet.com in this example, you can launch a blog all about Los Angeles Internet services. Not only does the ultra-specific blog score points in Google’s relevancy considerations, but it keeps extra content off of your main site. You can simply include some calls-to-action in the Blogger site to your main business site, or link from each post to the main site.
Blogger also offers a social presence, functioning a great deal like Reddit. You can choose to follow blogs, and should do so when you first launch your new blog. Just like on Twitter, following personalities that you enjoy or posters that provide valuable information helps you connect with your niche. Better yet, there’s a good chance that many of the blogs you follow will return the favor — and this is essential to building your blog’s web presence.
Finally, Blogger also allows you to bring your blog to mobile devices like smartphones. This allows you to not only reach readers that prefer to read posts on their phone, but to also update and manage your blog quickly using a cellphone.
Choosing The Name of Your Blogger Site With Your Brand in Mind
If you have a Google account, you simply need to choose a public username before getting started. Visit the Blogger main page and sign up using your existing Google account. You might even consider creating a different account just for your business. Be careful when choosing your username. This name will be visible on all posts you publish, as well as all comments you might make on your own and other blogs. If you’re branding your business as a professional service, choose a name that reflects that, not a nickname or clever pseudonym.
Once you click “Create Your Blog Now,” you will be asked to choose a domain name, which will always end in “.blogspot.com.” Your blog’s title should reflect the domain name. For example, if you choose to go the branded route with your blog and choose something like “wowzer.blogspot.com,” your blogs title should include the primary domain name and a short explanation: Wowzer | Free Gas Coupons. On the other hand, you can go the exact match domain route, and use your keyword phrase as the domain name. Going back to out previous CLEAR Internet in Los Angeles example, you could literally create a Blogger site called – CLEARInternetinLosAngeles.blogspot.com.
Once again, choosing the domain name and blog title comes down to what you plan to do with the blog next. If you want to use the blog to promote your business brand, make sure your business name is included in the domain name. If your goal is to use keywords in organic search marketing, like link building, make sure the keywords you’re targeting are in the domain name. While the domain will never be exact match without the “.blogspot.com,” you can still reap some of the SEO benefits of owning an exact match domain name on Blogger.
Setting Up a Blogger Site
Once you have your name and domain picked out, you can choose from eight basic templates, each with customizable options built in. As they are templates, you can easily swap out one for another if you change your mind down the road. If you do absolutely nothing else to your blog, it will look like this once you have selected a template. You’ll need to start publishing content to make the blog effective.
Finally, it’s time to publish your content. You’ll be greeted with a dashboard page that functions similarly to WordPress, and allows you to simply type your content into a data field, or copy and paste content from another file. Don’t simply publish posts that promote your products. Instead, use your targeted keywords to create posts that give readers valuable information in your niche.
While it will take some time to build a large web following, creating a blog is the first step towards any social media campaign, and can help you promote your brand and business without clogging your main business site. Remember that you will need to promote the blog in some way, but Blogger makes it easier to connect with other blog owners, who can potentially promote not only your new blog, but your main business site and brand as well.