I take pride in the fact that our business is just about the only marketing company in Seattle selling packages with published prices. We often get asked why we can’t break our services apart, or if we can just build a website sans ongoing services. My answer is usually ‘no’ for two reasons. First, our pricing structure and work flow is not designed for those kinds of projects. However, more importantly, providing only one or two pieces of the puzzle of internet marketing doesn’t follow along with the core of our mission, which is to represent our clients to the entire digital world.
In order to understand why these one-off projects of marketing services do not capture our core mission, I bring up the following:
1. A good website can be made in a few weeks, while a great website is never done being built. This theory of ours is why we include a design retainer with every package. We know that every business evolves and changes – sometimes daily. We’ve done lots of research with local Seattle businesses and have found that most people charge an additional $75-$125 per hour to make any kind of changes after a website is done. We felt like this was not at all in the best interest of the clients we serve, who need to make updates regularly. Because of that, we felt that 5 hours per month should be a standard to cover any design changes a client might need.
2. It’s not about how pretty your website is, it’s about how much money it makes you. Because of this, we figured that every marketing company in Seattle should see that websites are a lot like cell phones. Without the data plan, it’s pretty much worthless. In a similar way, for our clients it’s all about driving traffic and converting that traffic into leads. The website should be nothing more than a tool to do that seamlessly in a way that reflects the nature of the business well. We want to make money off of making our clients money. So, we figure we’ll build the website at cost and make money on the services that actually get people to visit their site.
3. The internet is a web after all, everything’s tied to everything. From a search engine perspective alone, one must have access to source files for the website being worked on, as well as manage citations on social media, and other directories. Previously, companies have created fragmented internet services. A company might have thought they had the benefit of specialization, however they were in fact only doing half of their job. In order to throughly do social media, one must have the ability to access and edit a website. For a developer’s work to pay off, it needs to be announced through social media, and be compliant with SEO experts. Because of this, I think that the only truly effective way to do web development, search engine optimization, social media or any kind of product development is in fact to do them all in one place. No other marketing company in Seattle is currently adamant about this idea.
Our packages were developed, not just taking these three things into mind, but by allowing these three factors to craft our packages into existence. Guided by these and that one last thing – budget – we created service packages that could fit nearly any small business who might approach us, with the only variations being in the content itself.
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