The Passion for Pinterest: Why Seattle Businesses Should Pay Attention

Pinterest has been a big thing in the Pacific Northwest, and it’s been gaining traction ever since folks started noticing it about a year ago. You can see why it matters, when over 18 million people were using it as of May 2012. It can get more traffic to your website than YouTube, Google+ and LinkedIn, combined. One in five women use it, according to Wired Magazine’s coverage of a Pew Research study … The facts in its favor just keep going, but how do you make money with Pinterest?

Here are a couple of Seattle Businesses who are tearing it up on their own Pinterest pages, to get you going on your plan for Pinterest. We thought we’d give them a little spotlight to point out why their pinning is working:

  • Julep Nail Parlor: Sure, they’ve pinned nail polish galore, but this Seattle salon has gone a step further to garnish re-pins and interaction by pinning styles, beauty tips, trend alerts, inspirational photos, and even some DIY (Pinterest-ers love DIY, in case you were wondering)!
  • ART Restaurant: This Pike’s Place market eatery has got it going on when it comes to Pinterest Power. Pins of food – of course – deck their pin boards, but they’ve also pinned photos of behind-the-scenes goings-on and events they’ve done. They take their foodie pins to the next level with close-ups of the cooking process and even their ingredients!
  • Fireworks Gallery: Known for their eclectic gifts, accessories, and home decorations, Fireworks has continued their perspective for cool products on their Pinterest page. They’ve taken a more product-centric approach to Pinterest, with organized boards of different categories of their product – each pin links directly to that product in their online store for easy buying. It is low-key, and the easiest way to make money on Pinterest.
  • Pure Barre: Ok, so Pure Barre might not be a strictly-Seattle business (they’ve got locations here and all over), but they’re a great example of how to effectively ‘pin’ merchandise, local interest topics, and content. Their method of pinning could work great for yoga studios, event spaces, and more – so we thought we’d mention them as an example.

 

Pinterest may be the new kid on the block, but it’s one that can help boost your small business sales. And all it requires is looking at pretty pictures all day long – ahem, meaning, only when you shouldn’t otherwise be running your business, of course!

Comments are closed.