This is a monthly hourly allotment of time dedicated to addressing your site’s health guided by a list of standard items to check in on.
The full list of items checked by this service.
From: $150 / month and a $300 sign-up fee
Your account manager will facilitate with our SEO department, and work with to ensure that the regular maintenance of your site is being taken care of. This will include content optimization for best indexing, filling out of meta descriptions, addressing link structure, as well as image alts and many other common practices used to make your site more visible.
We sell this service as a subscription because oftentimes there is no end to this kind of work, especially for sites with many blog posts, products, or complex systems.
The SEO technician will do hourly maintenance checks on a monthly basis, investigating, identifying and correcting issues across your site under the following categories.
As SEO is a complicated strategy to execute, and oftentimes requires behind the scene efforts, here is what our clients are able to expect from SEO in the first few months of working with us.
These tasks will vary in time and effort depending on the size of your website, any special functionality, and client communication.
Create and store a site export.
Enter the website URL in Screaming Frog and start the scan. Once it finishes, click “Internal” in the top bar and set the filter to “HTML.” Export the results:
You can clean up any redirects if you like from the resulting spreadsheet – you’re really just getting a working list of URLs on the site to establish a nice baseline. When you’ve removed any redirects, save the crawl as “[client name] first crawl [date]” Check out my example all nice and pretty.
Use this link to check out what my first export of Action Asphalt looked like, or find the file internal_html.xlsx.
Check for immediate problems in crawling.
Use your first crawl spreadsheet to check the URLs that were detected. Do a “site:” search in Google and match up how many pages are in Google’s index to your crawled pages.
A dramatic difference in the numbers or the lack of the homepage as the #1 result both indicate a major crawling problem (indexing, penalty, structural problem).
Do a Google search for the brand name:
Check website speed.
Use Google PageSpeed Insights to check the website. The site should score near 100 or needs to be passed on to development for work on site speed:
Resources for addressing speed:
WordPress setup and checks.
Make sure the following are performed:
Check redirects and major technical issues
You might need to wait a day or two before doing these (Google Search Console might not get data immediately):
Overall Site Architecture
Check the website for presence of important content.
Use the Important Content Checklist to make sure the website has all of the page necessary for good SEO. If any are missing, these pages need to be created and written as soon as possible. Along the same lines, pages with too little content should be enhanced.
Check for vertical link structure.
All pages should build from the root, with a clear hierarchy indicated in the subfolders. For example, a service page for a dentist (Painless Root Canals), should be structured like:
In short, the following should be true:
If you do this right, every page on the website should be reachable from the homepage within 3 clicks.
Perform sitewide SEO changes.
The following need to be performed sitewide:
Resources for SEO Site Architecture:
Work with the SEO strategist to generate our target keywords, which will help you continue the technical work. Determine if there is enough content to target the keywords – if not, important pages or link assets may be missing.
This checklist should be performed on every static page on the website:
Check every major page on the site in Copyscape.com. Note any duplicate content for cleanup. To save money on searches, stack similar articles to just below the 2,000/word/search limit. Also perform the following site fixes:
Scope of work
Release of liability
Restrictions on utilization
Reporting and consulting preferences
Unused consulting time
Terms and Conditions: