Surveys and testing are important ways to make certain creative decisions. There is a limit to the extent to which your gut can predict other people's responses. Because of that, developing the right questions to ask specific people, and quantifying their responses can become key to the success of a rebrand or ad campaign.
Our creative director will assist the team in the logistical setup of surveys or split tests in order to gauge the statistical difference of people's responses.
This may call for incentivization, which may cost extra. Please ask your account strategist for further details.