SEO Reports

Search engine optimization reporting is an important part of many strategic marketing plans. Reports can shed light on how your site is currently performing in search, what is doing well, and what could use improvement.






  • ID dips in crawl rate and their causes
  • Index bloat diagnostic
  • Broken Page Inventory
  • 404 rules and behavior
  • Server performance study
  • Sitemap review
    • Review format and organization of XML sitemap
    • Review submission of sitemaps to Google and proper indexing
    • Ensure speciality sitemaps are in place
    • Ensure non-essential data is not included in sitemap
  • Robots.txt
    • Ensure file is in place and properly formatted.
  • Site Architecture:
    • URL and directory structure review
      • Hierarchy issue review
    • Internal linking structure/ strategy
    • Mobile only site?
    • Link stuffing
    • Phantom categories
    • Daisychain URLS
    • Links with Javascript  
  • Business Verification:
    • Search Engine Submissions
    • Site ownership indicators
    • Social Media verification and connection
      • Social activity
      • Reputation



    • Check canonical tags across thes site, articles, category pages etc.
      • Ensure that www. And http://  trailing slashes, and parameter URLs and conversion pages are not indexing as canonical
    • Semantic Markup
      • Article Structured data review
      • Site wide structured data review
      • Highlight content worth of rich snippets review
    • Site Speed
      • Load analysis on important pages will highlight:
        • Page caching
        • Bloated pages
        • Excessive HTTP requests
        • Not using gzip compression
        • Improperly used inline CSS
        • Use of Javascript
    • Mobile
      • Mobile friendly review of all errors
        • Real user behavior on Mobile review
        • Audit of Code and mobile indexing issues
        • Use of Google AMP Review


    • Content
      • Detection of any hidden content
      • Identification of under optimized pages
      • Article Formatting
        • Missing, duplicate or misused Header Tags
        • Page Title Review of intent/meaning and length parameters
        • Article Layout suggestions
      • International:
        • GDPR and Terms and Conditions Review
        • Geo-targeting and language specifications
        • Hreflang review for missing, incorrect usages
        • International blocking
    • Images:
      • Image hosting locations and size review.
      • Relevancy and originality review
      • Alt review


  • Marketeering Group will only deliver on the service scope selected in this order.


  • Each item outlined comes with a specific check-in workflow and will include analysis of current standings, how those compare to best practices, and what steps need to be taken to correct or update.  
  • Marketeering Group will deliver a custom made document of a manual audit and review of the selected needs.


  • Marketeering Group will deliver their audit within 30 days of receiving the order and all access.
  • Exact delivery date will be determined by the Account Manger and be based on availability of time and resources.


  • Marketeering Group may request access to logins for the completion of this project. The client agrees to assist Marketeering Group in every way possible to get the logins for expedited delivery should they be required.
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