This website was built for a DIY custom cabinetry company that is offering a unique and innovative service, so the main focus of the website was to explain the service and benefits to potential customers quickly and clearly. The content was organized in small, easy-to-digest sections, with the use of icons to provide context. The dedicated Benefits page gathers the most compelling reasons to work with the company together in one place. For the design, a dark background puts the emphasis on the large color photos, which depict both cabinetry design sketches, as well as a variety of finished cabinets installed in homes.
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