Research Shows Facebook Video Advertising is on the Rise

We’ve been harping on this all year: online video content is becoming more and more critical for businesses that hope to find success in the digital world. The natural avenue for web videos has been and will continue to be YouTube, but a surprising study released last week suggests that Facebook may be the platform of choice for advertisers in 2015.

Mixpo, a digital advertising consultancy firm based in Seattle, found that 87 percent of respondents said they were planning to run a video ad on Facebook this year. 81.5 percent said they’d be doing the same on YouTube.

While the divide isn’t spectacular, it represents a significant difference in terms of potential audience. With an audience of nearly 1.4 billion active users, Facebook is throwing its weight around in the digital advertising space. While 1 billion registered YouTube users is nothing to shake a stick at, Facebook’s audience remains more engaged as a whole than YouTube’s and spends more time on the service per day.

Plus, being able to leverage Facebook’s analytics and knowledge user behavior data means advertisers have a better chance of reaching an engaged audience than YouTube, whose user-tracking system breaks down when cookies expire, get deleted, or users change to a different device. Having a ubiquitous analytics platform to monitor engagement and respond accordingly across all devices makes Facebook a very attractive platform for small businesses to reach a prospective audience.

We’ve had great results with both Facebook and YouTube video ads and we encourage all small businesses to experiment with both platforms to see the results. We’ve also launched a new venture for companies who want an extra push in their video portfolio: Marketeering Video. Check out our work and reach out if you’re interested in what we can come up with for your business!

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