Social Media Marketing Services
Reach and engage your audience
Our marketing packages include the creation and distribution of original content to Facebook, Twitter, Google Plus and LinkedIn. We also provide add-on services to manage additional social networks.
- Regular postings on major networks
- Boosted conversion campaigns for your audience
- Outreach and engagement
We also use Facebook Ads as part of every package in order to drive specific conversions based on your stated goals.
Below are several tools, techniques, and best practices we utilize to drive strong social media results.
Seattle Social Media Packages
Our social media services are sold in packages that work in tandem with blogging, SEO, and website management. This makes our social media team the most integrated, well-informed and powerful team to represent your brand. We have developed a completely unique content production and distribution system that allows us to promote your brand with beautiful content, speak directly to your customers, and engage with your community and industry. If you’re interested in speaking with a digital ambassador about working with your business, click here.
At our basic level packages, we offer optimized profiles for each of these and content published to your business’ Facebook Page, Twitter, Google+ Page, Tumblr, LinkedIn Company Page, and YouTube Channel.
Contact us to get the best social media Seattle has to offer.
Our small business social media packages are designed to give Seattle small businesses innovative social media solutions. We use the most cutting-edge methods and strategies to produce engaging content on a variety of social networks while simultaneously building your audience.
Here are a few things that make our system uniquely valuable for Seattle social media marketing:
We Know What Works (and What Doesn’t)
We’ve worked with dozens of small businesses and have been around the Seattle social media marketing scene. Some social media marketing strategies really work – some don’t.
We use only the most effective methods to give you increased exposure to potential customers at prices you can afford.
Innovative Delivery System
Your potential customers are on many different social networks. We employ a strategic delivery system to get you maximum exposure across several social media networks. Posts will be delivered to each social network at times when your followers are online and most likely to see them.
Stay Ahead Of the Curve
Social media is a new concept and therefore it frequently changes. New social networks are founded and popularized each year. Updates to older social networks often call for significant adjustments to maintain a successful small business social media strategy.
We are constantly tracking and anticipating these changes in order to provide you with the most cutting-edge Seattle social media services.
Consistent Social Media Presence
Social media provides an opportunity for increased business exposure, as long as your business’ presence on social media has a consistent look and feel.
We use high-quality photos, custom logos, and professionally-crafted content to give your business the look it needs to succeed in the social media world.
Seattle Social Media For Small Business: Solved
Small business social media is a unique challenge. We’re confident that we can deliver the results you’re looking for.
Talk to us about how we can provide the best in Seattle social media services.
How we create our content:
- Multimedia: We come on-site to produce photos and videos of your business
- In-Person Meetings: Our local social media experts have in-depth meetings with our clients so we understand your businesses’ personality, objectives, and even your sense of humor.
- Creative+Design: Our social media team, account managers, and multimediologists meet regularly to brainstorm creative content.
- Constant Communication: Our team calls our clients on a regular basis to ensure we’re covering the right subjects.
- Community Involvement: We engage on a weekly basis with your neighborhood and industry.
How we distribute content:
- Timing: We’re one of Buffer’s largest clients and that relationship is mutually beneficial. That status means we can guarantee that your content is ready to go at exactly the right time every week.
- Syndication: We’ve built an overlapping system using a variety of third-party systems, that allows your content reach the maximum number of people on appropriate mediums.
Great Content: the Key for Success in Seattle Social Media
Your social media Seattle networks can give your fans and their friends information, entertainment, and fun posts that express your brand in a more personal light. At the end of the day, no matter how on-topic or creative your content is, the major question is how that social media content jives with your audience. We want to see lots of Likes, Comments, and Shares. After all, our philosophy is that the point of social media is to maintain a relationship with your existing clients and customers.
We like to pin our successes. Here are a couple of examples of effective social media posts we’ve done recently:
LinkedIn, the popular professional networking site, was launched in 2003. Facebook came out in 2004, but the term “Social Media” didn’t become popular until late 2007. More and more applications began popping up over the years, like YouTube (2005), Twitter (2006), and Tumblr (2007).
Since then, social media has come to include such big names as Pinterest (2010), Instagram (2010), Google+ (2011), and Vine (2012).
“Social Media Marketing” is pretty young, which is why we think it’s important to explain the value of small business social media marketing. Here are the main factors that make social media small business’ best ally:
It Allows Small Businesses To Find Customers
1/6 of the world is on Facebook—shouldn’t there be a way to access all of those people?
There is – but not only to access them, but to use information about them based on their interests and personal preferences.
Think about the information people share on Facebook, for example:
- Interests (both in their Profile and in what posts and pages they Like)
Using this information, you can get a good idea of whom to connect with on social media. Social networks act as detailed databases of customer information. Businesses can create an account and interact directly with potential customers.
It Allows Customers To Find Businesses
Social media is a two-way directory: not only does it enable businesses to reach customers, it helps customers reach businesses.
The more people who see your business name, the better. Social media provides another way to get your business “out there” so potential customers can find you.
It also allows customers to talk directly with you. Many customers use Facebook and Twitter as their contact method of choice for customer service. To some, social media serves as a sort of subscription service. For example, a Facebook user may Like your business page so that they can see new updates from your business.
Social media provides valuable points of contact with both current and potential customers.
You don’t have to pay Facebook to access their vast database of people and businesses. This allows effective social media marketing to fit well within small business marketing budgets. Additional services like Facebook Ads and Boosted posts incur extra fees outside of the provided allotment with each level of service we offer.
Most Social Networks Integrate With Helpful Tools
Social media is always changing: new social networks as well as updates to old ones keep social media users on their toes. Helpful web applications, such as Hootsuite or Buffer, give users the ability to manage large amounts of activity on social media without getting overwhelmed. Twitter alone integrates with over one million different web applications.
With the right tools, small business owners can access the full scope of benefits of social media.
Social Media For Small Business: Don’t Pass It Up
There are a lot of myths and misgivings floating around out there about social media. But don’t let that stop you.
This is an opportunity to take advantage of a new and valuable tool.
For some businesses, we can target and directly market your products and services to your desired customer base. Using specialized tools and our own knowledge and expertise, Marketeering Group can devise a social media strategy unique to your business and actually convert your social following to regular customers.
Interaction: Engaging with Seattle Social Media Communities within Your Industry
In the world of social media, a successful campaign demands more than just getting the word out. It’s a two-way street. Our social media Seattle services for your business include profile management to make sure we respond when your accounts get comments or customer interaction.
One of the biggest ways that social media is changing businesses is that it is humanizing them, by creating ways to contact that businesses must respond to. Back in the days of Mayberry, most patrons would know the owner of the businesses they frequented. The busy hubub of the late 20th century took that away. Now, social media has empowered everyone to have a chance to not only have their say about a business but also to a business. Businesses had better be ready to have warm and welcoming responses.
Finally, businesses should be proactive with their interactions. Reaching out to their fellow company, and individuals who are seeking information, advice, or camaraderie. This individual-focused form of customer service goes a long way in building individual relationships that ripple out to both the digital world and the real world.
Facebook Fan Growth
One of the most measurable indicators of what we do for your business in social media is to employ Facebook fan growth strategies. It’s also very important, because the more ‘Likes’ you have, the more reach you’ll have to tell your fans and their friends about your business and services.
Here are examples of how we have grown our clients’ Facebook fans:
Our social media Seattle team is ready to take your social networks to the next level. They have even been published on major blogs and podcasts.
How We Grow Social Media for Seattle’s Small Businesses
“How Can I Get More Facebook Page Likes?”
This is one of the questions we get most often regarding social media Seattle and small businesses. A great Facebook presence is a great benefit to small businesses.
The best way to gain Facebook Page likes is to:
1) Post Great Content. We take care of this for you with original, engaging content regularly delivered to all your social networks.
2) Mention Other Pages. We make sure to take advantage of opportunities to mention any of your industry partners or vendors. This lets them know you mentioned them and gives them incentive to share the content you create.
3) Paid Facebook Promotions. With Facebook Ads, you can target an audience that fits with the people most likely to be your customers. This is a great strategy if you want to get a significant increase in the number of Page likes. It can cost anywhere between $0.15 and $1.50 per like, on average.
“No One Is Interacting With My Facebook Page Posts. How Do I Get Them To Respond?”
Many things factor into getting your Page fans to engage with your posts:
1) More Page Fans Means More Interaction. Typically, a Facebook Page with 100 Page Likes/fans will get far fewer Likes on each post than a Facebook Page with 3,000 Page Likes/fans.
2) Posts With Photos Perform The Best. Photos take up more space on a person’s News Feed, and also add interest to the words in the post. They provide diversity in the content published on that Page as well.
3) If You Post Something With An External URL, It Will Be Seen By Fewer People. Facebook devalues any post that has an externally-linking URL in it. If you are always posting content linking back to your website, you may be hurting your chances of getting exposure on Facebook.
4) Don’t Forget Paid Facebook Promotions (“Boosted” Posts). If you have over 100 likes on your Facebook Page, Facebook allows you to “Boost” posts. It will promote your boosted post to the top of people’s News Feeds, in order to make sure they see it. How much it costs depends on how many people see or interact with the post. This has a lasting, positive effect on your Page interaction.
Here are some examples of our clients’ Facebook Page post interactions:
If you need better Facebook Page engagement, we can help. Work with us and together we’ll make social media Seattle’s best small business resource.
Twitter: Not Just Broadcasting – Contributing to the Conversation.
Think of Twitter as the world’s largest cocktail party. Millions of people talking about anything and everything. Because there are very few privacy settings on Twitter, as a business you can simply search any geography and topic to chime in. This works great with businesses that have niches and longer sales funnels.
For most businesses, however, the normal use of Twitter will be geared toward acting as their primary customer service portal. Twitter often creates a comfortable medium by which a customer can engage directly with the people behind a business and allowing the business can respond publicly.
Finally, Twitter is a great way to cultivate a circle of interest you wish to follow and attract people who a follow you because they’re interested in what you have to say. Unlike Facebook that is primarily community of friends, people follow others in Twitter because they are genuinely interested in what that person or business might have to talking about and how that relates to them. This means whereas your Facebook fans might be primarily restricted to people who you’ve previously served, Twitter is a pool of people who may or may not have used your products or services, but certainly might be interested in doing so in the future.
It is worth noting the culture of Twitter users is more engaged than that of Facebook. If someone were to tag a place or business on Facebook, it is simply an interesting tidbit to augment their post, which is typically ignored by people even if they are tagged. Twitter on the other hand has a culture of recognition and gratitude to shout-outs, mentions, and hashtags.
Twitter is the only platform on which social media marketers can guarantee follower growth without paid advertising. We can forecast at least 300 (but potentially 600+) new Twitter followers per month on our Grow plan.
Think of it this way:
1) Somewhere out there on social media, people who would be great customers for your business are posting and interacting. You should want to reach them.
2) Two things get in the way of reaching them: Privacy settings (so you can’t see whether they’d be interested in your product or service) and a culture of interacting with people you don’t know.
3) Facebook and LinkedIn have very strict privacy settings. They also strongly encourage a culture of only talking with people you know. Although LinkedIn allows you to search by profession, you cannot connect with them unless you know them personally.
4) Very few people use the “Protected Account” option on Twitter. Twitter has virtually no privacy settings and a strong culture of interacting with people you don’t know. This means we can find your customers on Twitter and reach out to them.
This is important because it makes Twitter the best B2B (Business to Business) social media marketing platform. (Yes, better than LinkedIn).
We strongly recommend taking advantage of Twitter. Who knows? Maybe we could even get you this many Twitter followers in a month:
Google Plus: Not a Rival to Facebook.
Google Plus got a lot of flack when it first came out as being a sorry competitor to Facebook. While it’s true that it’s not used as a pastime like Facebook or Twitter, what most people don’t realize is that they use it every day and that it’s essential for the improvement of all the things you don’t think about in your day-to-day digital life. Everyone who has a Gmail profile, whether they know it or not, carries their Google Plus account with them. It monitors every search you enter and choice you make online in order to better inform Google what you might be interested in in the future.
Google Plus is a powerful tool that is used to gather data to provide better search results and better ads. Those individuals who use it to it’s fullest extent will find their digital life greatly enhanced by encountering the digital environment that is catered for them. On the other hand, businesses who are active on Google Plus will find their pages indexed more often, their location on Google Maps recommended more frequently, and experience other benefits not readily visible.
To better understand Google Plus, it’s easier to remember the unstated mission of Google, which is to seamlessly merge the digital world and the real world. To accomplish that they must be the largest student of sociology in the universe, so as to create technology that delivers us the information we are looking for in the most intuitive way possible. This way discovering new things, feels almost like we’re simply remembering them.
Individuals who actively participate in building their profiles, sharing information and encouraging others to do so by joining circles, are rewarded not by a bias in the algorithm, but by the benefit any activist citizen enjoys in any society. Activism on Google Plus is really more about pleasing the powers that be. And while there are fewer people on Google Plus, the return on investment for time invested on it far out shadows every other social network. Google Plus is the perfect example of the fact that history is always made by the people who show up. If you have a presence on Google Plus, you’ll be rewarded in many indirect ways.
“Should I Have A Google Plus Page For My Business?”
Yes! Your business can benefit in several ways from having a Google Plus Page.
The value of Google Plus lies primarily in its SEO (Search Engine Optimization) benefits. Google gives superior search rankings to Google Plus Pages that have consistent content and higher follower counts.
But the SEO benefit of a Google Plus Page post shrinks dramatically after 3 days. New content must be posted every 3 days for maximum effect. We guarantee that new content is going out at least three times per week on our smallest package.
LinkedIn: More than Just a Resume
While it does act like a combination of a resume and a rolodex that updates itself, LinkedIn is a powerful tool to create industry ties, with potential clients, and employees. Few businesses bother to build and maintain a robust LinkedIn profile. However, the advantages to doing so are powerful and long term. The integrity of a business is becoming more and more dependent on the amount of content surrounding it. Whereas there once were private industry publications, businesses must now post their blog posts to forums where their peers and potential clients can easily see their information, comment on it, and share it with their colleagues.
Innovation has always required sharing your work to a certain extent in order to gain rewards from it. LinkedIn has evolved into social network like Facebook, where shop talk is not only accepted, but encouraged. How often do you get to the end of the day and all you can think about is work and the advice you have for other professionals like yourself? If you shared it on Facebook, you might have that cute girl you haven’t talked to since your 10 your High School reunion unfriend you because it’s so boring. On LinkedIn, however, sharing that kind of information allows you a way to present your expertise in such a way that your peers and potential clients can see and appreciate it.
Once you have the hook of interest from a potential client generated from a post on your company wall or a LinkedIn group, they’ll then look at your company profile and see your history of expert advice. To not frequently utilize the power of this social network is an unfortunate oversight that costs many companies, large and small, in missed opportunities.