You hear it like a bad song stuck on a broken record: if you want to grow your business, you must have an active social media presence. But “active social media” does not just mean creating the same face for your company on every social media outlet, and then mass-posting the same message. Advertising online might be in an exclusively digital dimension, but that doesn’t make it one-dimensional.
Every social media site has a personality. The most important thing young companies must be aware of is keeping up to date with the difference in limbo between website personalities.
For Facebook, it is important to be engaged with your clients by posting frequently and being responsive. (And for any Seattleites trying to compete with neighboring start-up competition, Canada actually has a greater Facebook presence than America, so know how to target well.) Your clients are more likely to “like” your posts if there are a lot of them.
Twitter plays the opposite game. You want to stay snappy, informational, and quick – get the information out there in an informal, but informative way.
With Google Plus, where everything is shared, the most important thing is to give credit to posts you share, and be extremely informative and educational in your posts.
Don’t forget that you have outlets for creativity as well. Instagram is a great way to tell the personal narrative of your company through colorful, entertaining photos. Pinterest can also tell a nice story as long as the photos are relevant. With LinkedIn, on the other hand, stay personable but not personal.
So stay active, but know your etiquette!
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