Blogging Tips Tag

Marketeering Group / Posts tagged "Blogging Tips"

Affiliate marketing can be a double-edged sword for bloggers. Handled correctly, it can create enormous revenue for both you and your affiliate partner, and even increase traffic numbers for your blog for great marketing success. In the wrong hands, an affiliate marketing campaign can destroy your blog’s credibility, aggravate your partners and drive down your blog’s ranking in search engine results.

Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. Many small business turn to Blogger to save money on hosting costs – as it is a free tool – while building more visibility to their main websites. Better still, Blogger makes it easy for even the least tech savvy among us to begin publishing on a blog without having to worry about coding, design, and even content organization.

Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when we tell them something to that effect, but it’s true.

Small businesses that do their thing out of a brick-and-mortar store or location often get caught with their pants down when it comes to their online presence. If they have a website (and a surprising number of Seattle businesses don’t), it’s outdated, doesn’t convey their image well online, and is rarely – if ever – updated. That kind of ‘web presence’ isn’t really a presence at all; it’s more like a forgotten sock under the bed, since it’s there but it’s not doing its job or bringing you any benefit.

With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.

Content marketing really matters. Why?