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Content Marketing Tag

Marketeering Group / Posts tagged "Content Marketing"

Affiliate marketing can be a double-edged sword for bloggers. Handled correctly, it can create enormous revenue for both you and your affiliate partner, and even increase traffic numbers for your blog for great marketing success. In the wrong hands, an affiliate marketing campaign can destroy your blog’s credibility, aggravate your partners and drive down your blog’s ranking in search engine results.

Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. Many small business turn to Blogger to save money on hosting costs – as it is a free tool – while building more visibility to their main websites. Better still, Blogger makes it easy for even the least tech savvy among us to begin publishing on a blog without having to worry about coding, design, and even content organization.

One of the first steps to marketing any website is to research appropriate keyword targets for link building, on-page optimization, and social media exploits. Of course, it’s also one of the areas where most new SEO professionals make the most (and the biggest) mistakes. Many new web developers simply state that they’d like to “rank number one.” My first question is always “for what?”

It should go without saying that keywords are what drive search engine rankings. Your site could rank rather well overall for multiple keywords, but the main focus is on intelligent keyword targets with adequate traffic to secure visitors, and little enough competition to give you a chance to compete with other websites trying to rank for those same keywords.

So how do you determine the right keywords for a SEO marketing campaign? How can you use the Google Adwords Keyword Tool effectively to nail solid keyword targets for your website?

It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s easy to go with the flow when it comes to creating web content. You can simply pick a title that makes sense for your needs, check what other people have done, and make your ideas just different enough to pass a Copyscape check and not inspire the wrath of the duplicate content gods.

But while I’m not suggesting that you show up to your next parent-teacher conference meeting in a cape and top-hat for the mere sake of looking different, it is important to set your content apart from the rest. To bring new and unique ideas to an Internet sadly lacking them. If your content is suffering from an identity crisis, perhaps it’s time to consider your own.

Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when we tell them something to that effect, but it’s true.

Small businesses that do their thing out of a brick-and-mortar store or location often get caught with their pants down when it comes to their online presence. If they have a website (and a surprising number of Seattle businesses don’t), it’s outdated, doesn’t convey their image well online, and is rarely – if ever – updated. That kind of ‘web presence’ isn’t really a presence at all; it’s more like a forgotten sock under the bed, since it’s there but it’s not doing its job or bringing you any benefit.