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Seattle Businesses Tag

Marketeering Group / Posts tagged "Seattle Businesses"

During the 1990s Internet boom, search engines (and thus organic traffic) hadn’t quite taken hold of the market yet. Business owners passed out pencils and mouse pads with their websites emblazoned across the front, so it’s obvious that the name of the game back then was building a brand — similar to the Amazons and YouTubes we have today. While branding is still an important consideration, organic SEO is the name of the game for now.

That being the case, choosing good keywords for your SEO marketing campaign is vital to being successful online. Click here to read last week’s Part I of this article.

It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s easy to go with the flow when it comes to creating web content. You can simply pick a title that makes sense for your needs, check what other people have done, and make your ideas just different enough to pass a Copyscape check and not inspire the wrath of the duplicate content gods.

But while I’m not suggesting that you show up to your next parent-teacher conference meeting in a cape and top-hat for the mere sake of looking different, it is important to set your content apart from the rest. To bring new and unique ideas to an Internet sadly lacking them. If your content is suffering from an identity crisis, perhaps it’s time to consider your own.

Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when we tell them something to that effect, but it’s true.

Small businesses that do their thing out of a brick-and-mortar store or location often get caught with their pants down when it comes to their online presence. If they have a website (and a surprising number of Seattle businesses don’t), it’s outdated, doesn’t convey their image well online, and is rarely – if ever – updated. That kind of ‘web presence’ isn’t really a presence at all; it’s more like a forgotten sock under the bed, since it’s there but it’s not doing its job or bringing you any benefit.

Use of Facebook pages for small businesses can be a bit of a mystery – or at least a confusing. Many Seattle businesses just throw in the towel and settle for more “Like’s” as their success or growth measurement on Facebook. They don’t know how do get in front of more fans, and they don’t know how to increase engagement from the fans they have.

With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the lower levels of your business priorities. However, content is crucial to the success of your business online. It drives more traffic to your website, by attracting search engines and human eyes, than anything else.

Content marketing really matters. Why?