The Top 10 Things to Do on Twitter10 min read
In the past decade, countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t just for personal use. In fact, this onslaught of social media has made it necessary for businesses to create a digital presence beyond their company website, as customers now use this as a factor to determine whether a company is legitimate or not.
While creating and managing social media accounts may take some extra effort on the part of the business, doing so is worthwhile as it creates new opportunities. Social media affords businesses new ways to raise brand awareness, connect with customers, and market their products and services.
When it comes to Twitter specifically, businesses have the opportunity to extend their visibility, provide quick customer support, network, get customer feedback, announce company updates, gain leads, and grow their brand by posting valuable content. To help businesses utilize Twitter successfully, we’ve rounded up the top 10 things companies should do on Twitter.
1. Make Your Profile Representative of Your Brand
Just as you would never create a company website that doesn’t fit with the branding of your company, you should set up your profile with your brand in mind. This means matching your profile colors to your brand colors. In addition, use an image for your background that is representative of your company. You may even want to create a custom graphic with additional information about your company, such as other company Twitter handles or your slogan. Also, be sure to use an on-brand profile picture, such as your logo or a photo of you, if you’re the driving force of your business. Above all, be sure to use a Twitter handle that is easy to find and associate with your company. Your handle should be as close to your actual business name as possible.
Next, make your bio count by including these three key elements: an explanation of what your company does, a value proposition that details how you benefit others, and a display of personality or passion. In brief form, your bio should inform and intrigue.
Correspondingly, to help others find your Twitter account, be sure to place your handle everywhere. There should be a link to your Twitter on your website and in your email signature. Additionally, print your handle on your business cards and place a physical sign within your brick-and-mortar store or office.
2. Set Goals That Align With Your Overall Marketing Strategy
Before you begin posting, create a strategy for your Twitter that is in line with your overall marketing and content strategy. Along with this, you should create a SMART goal for your Twitter efforts. A SMART goal is one that is specific, measurable, achievable, relevant, and time-bound. For example, your goal may be to increase your Twitter following by 50% within two months.
3. Make Your Tweets Timely
Using analytics and third-party tools, you can track when your Twitter followers are most active. There are also many articles online that will tell you when the best time to Tweet is based on your industry and if you want likes, retweets, or impressions. Use this information to determine your peak times. Then, tweet during those hours for higher visibility.
In addition to this, plan your tweets around popular events, holidays, and hot topics such as the Super Bowl, Christmas, or winter storms. By tweeting about these events and topics, you can ensure your tweets will be relevant. You can also join the conversation on Twitter by using a trending hashtag (for example: #PearlHarborRemembranceDay). This will tie your tweet to that topic, make it searchable, and increase your visibility. You can find trending topics on the left side of your home page.
With that said, it’s important to tweet year-round, not just when there is a popular event being discussed or you have a sale to promote or campaign to run. If you become inactive for long periods of time, you’ll lose followers and visibility.
4. Consider Your Audience
When tweeting, think about who you want to read your tweets. To reach these people successfully, use wording that speaks to them and tweet about topics they’d search for. You can also use an accompanying hashtag.
To engage with others in your industry, retweet their content. This shows that you value what they have to say and creates unity. It also provides diversity in your content and value to your followers as they can now find similar people to follow in addition to you. It is also a good idea to pinpoint those who retweet a lot and follow them. This increases the chances of them retweeting you, thus increasing your visibility and expanding your reach.
If you’d like to target a specific audience beyond what your wording, hashtags, and retweets can provide, you can also utilize Twitter Ads. This service promotes your tweets and allows you to select a specific audience based on interests, geography, device, gender, or similarity to your followers.
5. Utilize Lists
Twitter has a feature called Lists. Using whichever factors are important to you, you can organize users, making it easier for you to find tweets of a specific type and engage with others who have something in common. For example, you can create a list of experts in your industry to make it easier to find useful information and give you content to retweet. Your followers may find this useful to have, as well. If others have a similar list, you can add yourself to it to proclaim yourself as an industry expert.
Another common practice is to create a list of people who frequently retweet you. This makes it easier for you to find the people you need to engage with. Some companies also find it helpful to create a list of clients so that they can keep themselves up-to-date on their clients’ activity. Depending on your industry, it may be best to keep this kind of list private rather than public.
6. Be Conversational
Part of the benefit of Twitter is that it allows you to converse with others in your industry, including thought leaders and customers. As people come to Twitter to express opinions and be a part of a discussion, it’s important to be conversational in order to engage others.
The format of your tweets will largely determine if they allow you to converse with others. As previously mentioned, hashtags allow you to join a discussion about a specific hot topic. However, your wording is key in making your tweet a part of a conversation. Rather than writing your tweet as if it’s a newspaper headline, write the tweet as if you’re speaking directly to another person. Have personality, whether that’s through passion or humor. This will make you memorable. Just remember to keep your company’s voice consistent.
You can also give your opinion or ask a question. When tweeting a link, add a comment about the content. This will encourage a discussion about the article or content to which you linked. Along with this, consider using less than the 140 characters that Twitter allows you to enable retweeters to add their own commentary. Many people say that 120 characters is the perfect length, as it allots 20 characters to others.
7. Tune In to Others’ Feedback
Countless numbers of consumers use Twitter as a way to voice their opinions about companies and their products. While this can be scary, it also affords companies the opportunity to acknowledge the feedback and control how they are seen. When a customer tweets a complaint, a company should publicly address the person saying that they’ll resolve the issue. This shows both the customer and any others who saw their tweet that your company cares. Then, follow up with a private message to the user to solve the problem. When a Twitter user posts about a positive experience with your company, be sure to respond to thank them for sharing or say how glad you are that they are satisfied. This will show that your company is actively engaged.
In addition, engaged and opinionated consumers are an incredible resource for soliciting feedback. For example, if your apparel company is deciding between two garment designs, you can post photos asking your customers which design they prefer.
Remember, not everyone who tweets about your company will use your Twitter handle or a hashtag with your company name. For this reason, it is important to search for your company name and any associated products on a regular basis to see what people are saying about your brand.
8. Tweet Valuable and Effective Content
Whether you choose to be helpful, educational, or entertaining, you need to give people a reason to follow and engage with you. Some examples of valuable content include tips related to your products or industry, helpful links, and entertaining content. By posting a variety of content, you can keep your followers interested.
One of the most effective ways to engage and grow your following is to offer content that they cannot get anywhere else. For instance, you could offer a discount to people who tweet about you or hold a contest that requires following your account or retweeting you. Additionally, Twitter is a great place for food trucks to announce their current location and for restaurants to post their daily specials.
Furthermore, it’s important to tweet content that will be effective. While Twitter was originally known for text, photos and graphics now play a big role in grabbing users’ attention, as tweets with a visual element have proven to be more successful. Additionally, when posting a link, be sure to sell the link. There are a lot of links on Twitter, and people won’t click on every single one. Use the other characters in your tweet to entice the reader to want to click on your link, rather than pass it by.
9. Connect With People Who Need You
Use Twitter not only to respond to people who directly tweet at your company, but also to seek out people who you can benefit. This is a particularly useful method for small businesses that people may not already know about. For example, if you’re a plumbing company and someone posts about a clogged toilet or dripping faucet, tweet them tips on how to fix it or offer your services.
5. Employ Third-Party Tools
Don’t go it alone! There are tons of third-party tools to help you tweet more effectively and efficiently. Below are some great websites and applications to use:
- Buffer and Hootsuite: Both of these services let you schedule tweets ahead of time, automatically post them, and provide analytics.
- Tweriod: This service analyzes both your tweets and your followers’ tweets, showing when your followers are most active so that you can tweet at optimal times.
- Bitly: This website shortens your links so that they take up fewer characters and allows you to customize them to add context and branding. It will also track the analytics of your link, such as how many people clicked on it.
- Keyhole and Mention: These two websites allow you to monitor your brand by providing data about your account, any mentions, keywords of your choice, URLs, and hashtags. You can also monitor your competitors so you can stay on top.
- SocialOomph: This site also offers Tweet scheduling and brand monitoring. However, what sets it apart are its tools that allow you to find quality people to follow through keyword searches and filtering.
In today’s world, social media is an important part of any company’s marketing plan. Make your efforts on Twitter more effective by applying these 10 techniques to your company’s account. Or, if you’d rather let a group of marketing professionals handle your social media while you focus on your specialty, contact Marketeering Group today.