We believe marketing must be focused on knowing and demonstrating human value first. Once that’s understood, technology helps tell the story.
We know that digital is the present and the future vehicle of human connection. But at the end of the day, it’s not about the technology at all.
It’s about humanity.
Today people have limitless access to information and inspiration. Because of that, the choices they make become increasingly more selective.
Now marketing requires authenticity and flexibility, rather than just money.
Businesses need to understand and articulate the human value they deliver in a way that resonates with their clients.
Our job is to help share that story. We have to promote the message on all of the right platforms and networks. And it must be in a format that’s clear to both humans and machines.
This is impossible for one person — or even one company — to do alone.
To make this level of marketing available to all, we created a coalition, borrowed dozens of ideas from how other industries work, and created our own business model reliant on industry collaboration, rather than competition.
This is because it takes the collaboration of a team of creative and technical experts who are well educated and equipped to strategically understand and tell the stories that create real human connection in the digital world.
We are the Marketeers.
We believe that success in digital marketing is about real human connection that’s simply augmented by the skillful use of technology. For that reason, we knew that we would have to constantly pioneer new practices and techniques as communities change and new technologies arise.
We founded Marketeering Group with a broad vision, setting a new standard for how we believed marketing ought to be done. We got started by building a team to serve the local small businesses of Seattle with our commoditized marketing packages. In learning to serve our clients’ broad needs on small budgets, we were able to optimize our practice and build partnerships that have allowed us to apply services at scale, resulting in reduced costs for everyone.
Over the course of the first five years, our services evolved and we have grown to be the largest agency serving small businesses in the Seattle area.
While we have cut our teeth on small businesses, our experience has allowed us to build a scalable process that became valuable for much larger businesses. We signed our first enterprise client in 2015, and have since grown our enterprise clients to be equal in size to our small business clients.