Website Accessibility & Compliance

Ensure that your website is safe and usable for visitors.

Having an accessible and compliant website is not only good for those navigating your site, but it can also protect you from legal ramifications as well.

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Why Are Accessibility & Compliance Important?

In order to give the best experience to as many users as possible on your website, you should ensure everyone can easily use your site, including those with auditory, visual motor, cognitive, and other disabilities.

Features like keyboard navigation, clear links and text, high-contrast design, and alternate descriptions for images and links that can be read with a screen reader are just a few ways to make your website accessible.

Making your website accessible is good for your users and good for your business. About 20% of the current population has some form of disability. By removing roadblocks for these potential customers, you not only help these users, you also open your website up to a larger audience to help you achieve your marketing goals.

An accessible website will also help your business to avoid potential legal ramifications. The Americans with Disabilities Act (ADA) requires many businesses to make accommodations for people with disabilities. The content on your website should be able to be accessed by users who are blind, deaf, and those who must navigate web content through screen readers or other assistive technologies.

Additionally, if your website gathers any sort of data from its visitors, or if you are using third-party services like Google Analytics, then your company is legally required to publish a privacy policy that is publicly available. An easy-to-understand privacy policy can also ensure your customers that you care about their safety and boost your good reputation.

How Marketeering Group Ensures Your Website Is Accessible and Compliant

Marketeering Group will evaluate your website for accessibility through standards set by the Web Content Accessibility Guidelines (WCAG), as well as common search engine accessibility points and UX best practices.

We audit your site for compliance with the following WCAG principles:

• Perceivability: Users must be able to perceive the information using one of their senses.
• Operability: A user must be able to perform any interaction that the website requires, regardless of how they’re accessing the website.
• Understandability: The text content on the page is easily readable and the user interface is consistent across pages and provides the user with appropriate cues.
• Robustness: The content must be developed using well-adopted web standards that will work across different browsers and assistive technologies, now and in the future.

We also have a checklist of compliance tasks to help your business meet the requirements of GDPR and other relevant online privacy laws.

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