Content Marketing

Tell Your Story With Content Marketing

You’re not just selling a product — you’re selling your organization’s story. From writing about your mission in your company’s voice, to blogging on pertinent topics, to building your brand’s tone from the ground up, we’re here to help write that story.

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Why Is Content Marketing Important for Your Business?

Nearly every business has a content strategy, and for good reason. Content marketing is an invaluable marketing tool that allows you to:

• Improve your SEO: Sites that add fresh, relevant content on a regular basis rank higher than sites that only have static pages. Content marketing also gives you the opportunity to increase your keyword rankings by including longer, more specific keywords in your blog posts and website content. This increases the likelihood that potential customers will find your site when searching on Google.
• Reach more people: Email marketing can be an extremely useful content marketing tool. While Facebook and Twitter posts only reach your customers who use those platforms, everyone uses email. Email marketing is a sure way to reach your entire audience, and let them know about sales, promotions and new products in a timely manner.
• Build authority: Sharing content on your expertise, tips and tricks related to your industry, and other informative topics shows potential customers that your business is knowledgeable. People are more likely to trust a business with a strong online presence than one without one.
• Showcase your personality: When faced with multiple products or services to choose from, customers often go with businesses that seem original and authentic. Content marketing gives you a platform to showcase your personality and what you believe in.

How Marketeering Group Does Content Marketing

Regardless of the kind of content marketing services in your plan, we produce all content in-house to ensure the highest quality possible. And because we also have an in-house content editor and SEO team, we’re able to ensure that each and every content piece is professional and optimized for search engine rankings.

For recurring content marketing services, we assign you a dedicated content writer who can get to know your business and work with you long-term. Feel free to reach out to your writer anytime — they’re your resource and are here to support any of your content needs. Your content writer will handle everything from researching the piece to publishing it on your site, but you’ll always have a chance to review your content and provide input before anything goes live.

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