When the coronavirus pandemic raged in 2020, many businesses hesitated in terms of their marketing budgets. Companies were looking ahead to an unprecedented and unmeasurable decline in revenue, while their customers followed stay-at-home orders and saved (not spent) their money. Unfortunately, marketing was one of the...
Google has announced that on July 1, 2023, it will discontinue its standard Universal Analytics (UA) properties and no longer process data. Instead, it is switching to Google Analytics 4 (GA4). So, what does that mean for those of us currently using UA? You can continue...
A recent phishing scam has been finding its way into more and more inboxes — especially those of small business owners. Emails from a legitimate-sounding company called “Domain Listings” are notifying people that their company website or domain needs to be re-registered and relisted. These...
Content marketing is the creation and sharing of online content that aims to engage a company’s target audience and direct them toward their products or services. For example, content marketing won’t necessarily be content about a specific product, but it might make up an article...
Your company most likely has its own content marketing department. However, limiting the responsibility of developing and publishing content to one specific department can end up being a shortsighted decision. When it comes to marketing, the most successful and innovative campaigns rely on the entire team...
Your company’s webpage is one of the most important elements of your business. Your website is your virtual address and should be a one-stop-shop for interested customers to find out more about your business. In order for your site to be successful, it needs to have...
Find out how the application of Marketeering Group’s services, including a new website build, helped Seattle Mortgage Planners see a 172.85% increase in organic SEO traffic. ...
One of the many ways to support Black-owned businesses is to buy from them, and we’ve been considering how we can do a better job of this, both as a company and as individuals. With our entire team working remotely during the pandemic and potentially long-term,...
Every online success relies on a strong visual component in one way or another. Whether it’s colorful, sleek web design or an incredible portfolio of videos and photos, your business’s website and social media accounts need to engage customers beyond the written word. For companies that...
We at Marketeering Group love WordPress, and we’re not alone: WordPress powers 30% of the top 10 million sites on the internet. Even with all the new easy builders being released, WordPress has stood the test of time, and for good reason. Here’s why Marketeering Group...