Blog

4 Outside-The-Box Examples of Content Marketing We Love

Content Marketing is an instrumental part of our strategy at Marketeering Group. This approach to marketing reaches customers by creating and distributing engaging, ...

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Our Approach to Closing the Digital Marketing Talent Gap

Studies show up to a 43 percent talent gap among marketing agencies. Here's our approach to closing that gap. ...

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Our Content Writers’ Favorite Blog Picks

At Marketeering Group, our fabulous content writers are well-versed in a wide variety of topics.  From plumbing, to industrial strainers, cannabis, tequila, and more, ...

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Why Content-First is so Important in Web Design for Businesses

How often do you pick out gift wrap before purchasing the gift or choose the kind of cake you want based off the exact decorations you want to put on the outside? ...

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Two CEOs Talk Shop

From managing high performing teams to getting new employees on board with your company's vision, leadership is no small task. Here are some words of wisdom on ...

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The Top 10 Things To Do on Twitter: Part 2

In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. ...

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The Top 10 Things To Do on Twitter: Part 1

In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. ...

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Websites We Built

One of the biggest challenges for marketing a small businesses is having access to a good website to function as the center of the spoke and wheel that is their entire ...

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5 years is just the beginning

On this day in 2011, I found myself unemployed once again after surviving the recession until then doing ad sales for KIRO TV, Pacific Publishing and PopSugar. I had ...

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Are you ready for Augmented Reality?

It’s no big surprise that Mark Zuckerberg mentioned that the oculus project is not intended to be solely for virtual reality, which is an all immersive experience, but ...

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Why Blogging is Essential to Your Business

If you're interested in starting a company blog, curious about the benefits of blogging for business, or hoping to find a professional who can write for you, you've come ...

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SearchFest 2016 in Portland, Oregon

SearchFest is an annual digital marketing conference held in Portland, Oregon and presented by the non-profit, SEMpdx (Search Engine Marketing Professionals of ...

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We’re in a Digital Land Grab

Each website is a piece of land. Each domain is owned by someone, and despite the lack of physical property, we are in the middle of a giant land grab. The first wave ...

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What’s New at Marketeering Group in 2016

Every year we learn more from our clients about what is needed by small business owners in the digital marketing sphere, so we constantly adapt our services and ...

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Understanding Home Service Google Results

Not only is getting your home service business “ranked no. 1 on Google” Easier said than done, it really doesn’t mean anything at all. Rather everyone ...

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Best Documentaries and Films to Understand the Tech World

“Life is like riding a bicycle. To keep your balance you must keep moving.” – Albert Einstein No quote has ever been more true than when applied to the tech world. ...

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Why There is No Such Thing as B2B Marketing

This questions seems to come up at least once a week. People who think that marketing is some kind of wizardry tend to wonder if there is a big difference between ...

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11 Cool Videos We Made For Seattle Restaurants

Video production is a service we began including in our packages back in 2013 when we realized that engagement on social media and email marketing increased drastically ...

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Top Tools and Tips For Spa and Salon Marketing

Why do people go to a spa or salon? To get pampered, to boost self-confidence, to ultimately feel better about themselves. A haircut or beauty service is so much more ...

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16 Fitness Marketing Tips for 2016

2016 is one of the most exciting years to be a small business owner. Never before have so many tools and trends existed to help you grow your fitness business through ...

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Tips for Marketing Your Small Business for Holiday Shopping

Small businesses of many types are trying to get their foot in the door to attract holiday shoppers, but it’s hard to compete with the powerhouses like Amazon. This ...

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Hey, Seattle Public Library – We’ll Rebrand You For Free

Hey, Marcellus Turner, we heard you’re interested in rebranding the Seattle Public Library. That’s great! We love libraries and we agree that Seattle should ...

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The Best Way to Increase Your E-Commerce Sales

If you have an e-commerce platform that is struggling to close customer sales or isn’t performing up to snuff, it might be a problem with your site. There’s ...

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Boutiques: Here’s How to Beat Amazon Handmade and Etsy

The question of how Etsy will fare with the launch of Amazon’s new Handmade store is the only question that should worry Etsy shareholders and employees. The makers ...

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What’s the Future of Restaurant Delivery in Seattle?

There’s a battle heating up for the future of delivery and it’s happening right here in Seattle. Many of our current restaurant clients have already signed ...

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First Look at the New Facebook Profile Videos

As part of a larger update to its social media platform, Facebook has introduced the ability to change your profile picture to a video. Rolling out soon to users on ...

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Ad-Blocking Comes to iOS – What This Means for Mobile Ads

Ad blockers and the ethics of online advertising became a flash-in-the-plan topic online last week when the creator of Instapaper and co-founder of Tumblr launched a new ...

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Why Quality is Better Than Quantity with Content Marketing

Content marketing strategy and practices are altered all the time, as audiences and search engines change, but some key rules of thumb have stuck. One of those is the ...

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Is Slack the Next Big Social Network?

Slack, the fast-growing, highly-valuated messaging tool, might have a lot to say about the future of social media. Designed to usurp the likes of Google Chat and Skype, ...

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Facebook Ad Metrics Are Here – How Can They Help?

Facebook is quickly becoming a major player in the online advertising game and with a surprise improvement to its ad platform, advertisers have even more powerful tools ...

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Why and how you’re getting hacked

We’ve always offered hosting, security and support for our client’s websites for a few reasons. First if your website is down or hacked, all marketing ...

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Shingletown: Case Study

Marketeering Group Case Study: Shingletown Northwest Pub & Eatery   INTRODUCTION Dan Murphy, owner of Ballard Loft had been working with us since our first year ...

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Try Canva for Quick & Beautiful Social Media Design

It’s no secret that effective social media managers are junkies for online apps and tools to make their work easier and more effective. From scheduling tools to ...

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Is Facebook the Future of Blogging?

Facebook Notes was a cute feature. Say something charming, thought-provoking, or witty and tag your friends for participation, discussion, and feedback. Lately, ...

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How Google’s Restructuring Could Help Your Website

As we’re sure you’ve heard, this week Google’s leadership announced it would be forming a new parent company to contain all of its individual ...

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The 3 Most Popular Structures for Blog Posts

Unlike media articles or even formal content structures, such as an essay, blog posts can have just about any layout or presentation. However, there are some more ...

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Half of Facebook’s Users are on Mobile. Are You Ready?

Facebook recently revealed that of its 1.5 billion monthly users, nearly half only use mobile devices to access the service and over half of their users utilize mobile ...

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Top Two Reasons to Send an Email Campaign

After last week’s blog about the ways email marketing can boost your small business, you’re probably getting excited about this method of digital marketing. That’s ...

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How Email Marketing Can REALLY Boost Your Small Business

A portion of our clients use our optional monthly email marketing services to send out promotional emails and newsletters to their contact lists. Email marketing is an ...

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Marketeering Group at the Small Business Expo 2015 – Event Recap

Marketeering Group was at this year’s Small Business Expo in downtown Seattle on July 16th and we’ve got photos and videos to share! We were situated right ...

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Why Advertising Doesn’t Work for Small Businesses

Most of us agree that the days of the “Mad Men”-style of advertising are long gone. But far fewer of us recognize that advertising in general is increasingly ...

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Establish Your Google Business Presence in 3 Steps

For many small business owners, “getting on Google” is a lot like eating soup with a fork – it’s a nonsensical, near impossible feat. ...

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5 Seattle Companies Killing It on Instagram

Instagram continues to be a tough nut to crack for any business, regardless of size. With poor ad management tools and the inability to click through a post to a ...

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5 Reasons Why WordPress is Ideal for Small Businesses

It seems like every week there’s a new website builder or tool to make creating a new site easy and hassle-free. Just as with any industry, no two services are the ...

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Why Businesses Should Use Pinterest

With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social ...

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3 Pitfalls to Avoid When Starting Your Digital Marketing Push

We work with small businesses of every size and in dozens of different industries, but no matter where they’re coming from or how much experience they have with ...

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Think Your Small Business Website DOESN’T Need a Blog? Think Again!

A regularly updated blog is critical to a website’s success in the online realm. Despite this, an occasional client or potential client of ours will claim that they ...

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5 Amazing Stock Photo Sites You Can Use for Free

Every online success relies on a strong visual component in one way or another. Whether it’s colorful, sleek web design or an incredible portfolio of videos and ...

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Why Small Businesses Should Be On Social Media

The term “Social Media” was coined in recent years to describe web-based applications that allow users to share and view information. LinkedIn, the popular ...

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How Email Marketing Drives Business

Email marketing is a great medium to share the news about upcoming events, sales, specials, and more with your existing customers and clients. But these emails do a lot ...

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How to Deal with Negative Yelp Reviews

Building a robust and up-to-date Yelp profile can be a great way to build credibility and expertise for your company, leading to a potential increase in sales and ...

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Which Social Media Networks Should Your Business Use? – Part Two

Time to get visual! Lots of the latest additions to social media platforms are video- and photo-centric. In this next part of my series on social media networks your ...

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Which Social Media Networks Should Your Business Use? – Part One

Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, Houzz… The list of social media networks seems to grow all of the time, with a new platform trending ...

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Content Marketing Tips for Topic Generation

Writers complain of blank page syndrome, but writing is all they have to think about doing. Small business owners, however, have to think about dozens of other things on ...

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Top Tips to Improve Your Email Marketing Strategy

Email marketing is coming back into fashion in a big way. Many of our clients have experienced incredible results by overhauling their email marketing efforts with a ...

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3 Ways to Grow Your Business Quickly Using Social Media

Whether your business is an up-and-comer or a major player in your industry, there’s always room for growth. Turning to the digital world to create leads and ...

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Small Business Week: We Help Seattle Small Businesses Every Day

More than half of Americans today either own or work for a small business. Small businesses create about 2 of every 3 new jobs in the United States each year and small ...

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Millennial Couple Bootstraps a New Model for Marketing Small Businesses

May 4th-8th is the SBA’s Small Business Week. It’s a lackluster, ceremonial nod to the foundation of the American economy. While the government can offer little more ...

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If Your Site Isn’t Mobile-Friendly, Today is Doomsday

Is your company’s website mobile-friendly? Do you even know? If you rely on your website to drive business to your company, you need to check your website’s ...

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How the Apple Watch Could Boost Your Business

The tech world is buzzing about the latest and greatest Apple gizmo and based on the company’s track record, there’s a good chance we’ll be seeing a ...

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Research Shows Facebook Video Advertising is on the Rise

We’ve been harping on this all year: online video content is becoming more and more critical for businesses that hope to find success in the digital world. The ...

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3 Great Ways to Market Your Small Business Online

Digital marketing often gets bogged down in analytics, Likes/Followers, and a tangled, confusing web of links, backlinks, and referral traffic. Instead of running a ...

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13 Ways Adding a Blog Can Increase Small Business Website Traffic

Blogs… aren’t those just Tumblr feeds of hipster photos? Does my website really need a blog section? What value would it add to my small business? We often get these ...

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Content Marketing Tips: Get Your Small Business Noticed Online

Every business needs a content marketing strategy. Whether it’s an internal effort, outsourced to a digital marketing firm or collaboration between the two, ...

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Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses. ...

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How to Make Mobile Work for Small Businesses

Mobile phone sales have dramatically overtaken the PC market, but small businesses are still struggling to catch up and compete in this new space. More and more people ...

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5 Free Web Marketing Tools to Help Boost Your Business

Free stuff Friday! From the team at Marketeering Group, here’s a hand-picked selection of our favorite free web tools that small business owners can use to boost ...

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Printable Valentines

Techy valentines to print, share, and give to your sweetie. xoxo, MG   ...

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Twitter’s New Acquisition Can Help Businesses Find Influencers

Vine, Instagram, Snapchat, and other social media users to connect with brands seeking bigger social exposure have long used Niche. Today, Twitter purchased the ...

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Think Different: What Businesses Can Learn from the Ad

Before the iPhone, before the iPod, and before his eventual firing from the company he created, Steve Jobs (along with cofounder Steve Wozniak) disrupted the technology ...

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Google + Twitter =

The big shakeup in the online world this week is the news that Google and Twitter are partnering to make tweets searchable in Google. Twitter’s CEO Dick Costolo ...

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Now’s the Time to Focus on Mobile SEO

Your website is very likely similar to the majority of others in that mobile visitors are increasingly becoming a huge slice of your audience. People aren’t just ...

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How to Become an Instagram Instaguru

There was a time when Instagram was touted as the “Facebook for tweens”, a time when young kids were using it to post their cute kitten photos and latest baking ...

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5 Questions You Should Ask Your Digital Marketing Team

As people move more of their spending money online, your business needs to adapt to survive. Even if they’re not buying through your website itself, they’re ...

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What to Expect from Super Bowl Marketing in Seattle

The Seahawks are raging towards yet another Super Bowl appearance (knock on wood, fingers crossed, etc. etc.) and we’re also about to witness another repeat of ...

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Facebook Emphasizes Video in New Update

Here’s the bad news for businesses and organizations trying to use Facebook to reach their audience: posts by Pages are being severely limited. After a study of ...

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Content Marketing in 2015 – What’s New, What’s Different, What’s the Plan?

1996 was a long time ago and the web was still in its infancy, but the Bill Gates quote “Content is King” rings true today more than ever. Native content ...

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Gigabit Internet in Seattle – What Does it Mean for Small Businesses?

Centurylink is the first major telecommunications company planning to offer freaky-fast gigabit internet (they’re already hard at work in Ballard) and with several ...

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Top Trending Topics of 2014

Peace out, 2014! We are now 15 years ahead of the millennium and what a way we’ve come. The past 12 months have spurred moments good and bad, high and low, setting the ...

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The Grid – A Tron-like Pipe Dream or the Future of Web Design?

“…a digital frontier. I tried to picture clusters of information as they moved through the computer. What do they look like? Ships, motorcycles? Were the ...

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Facebook Shakes Up the Digital Advertising World

Post by Marketeering Group. (Video of Marketeering Group team members at Facebook Seattle, trying to get a meeting with the Atlas team.) Facebook has the keys to the ...

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How To Grow Your Facebook Following Organically

FACEBOOK FAN GROWTH One of the most measurable indicators of what we do for your business in social media is to use Facebook fan growth strategies. It’s also very ...

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Visual Customer Service in the Social Age

As if it hadn’t already, the Internet is still solidifying itself as one of the true marvels of innovation, regardless of what age it may be. Its users are literally ...

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Social Media Etiquette

You hear it like a bad song stuck on a broken record: if you want to grow your business, you must have an active social media presence. But “active social media” ...

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Why Marketeering Group Will Save Small Business

A traditional small business is relationship-based. Ever since the days of smiths and cobblers, people would find their service providers through location visibility and ...

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Why Marketeering Group will outlast Hubspot

Yesterday TechCrunch published an article about how Hubspot failed to go public after reporting massive losses of over $17M so far this year. The inbound marketing ...

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Content Marketing: A Crash Course

What is Content Marketing? Content Marketing is becoming the leading way that companies make themselves visible and relevant to customers online. The easiest way to ...

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Social Media Marketing Tips 2014

10 tips for giving your social media marketing a boost of energy in second half of 2014 Social Media Marketing blog posts seem pretty redundant these days. Fortunately ...

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How to Use IFTTT for Your Small Business

Small Biz Tech Trends: IFTTT helps you cut down the time in posting to different channels, like Facebook, Twitter, and numerous other social media outlets. To do this ...

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Use IFTTT With…

Small Biz Tech Trends: Here’s a list of pretty much ALL the things you can use IFTTT with. Steven spouts them off Micro Machines style. If you’re too young ...

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Using Buffer for Your Small Business Social Media

Small Biz Tech Trends: Buffer is an excellent tool if you are managing several social media pages. Watch Parker explain how to use it for your small business. Buffer ...

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Facebook: Boost Posts for Your Small Business

Small Biz Tech Trends: Watch Parker explain how to boost your Facebook posts for your small business. A typical post will reach about 10% of your fans. Using the boost ...

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Seattleites Tweet the World Cup

[View the story “What Seattleites Say about the World Cup” on Storify] ...

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Social Media Creates a Hero

Social Media controlled the controlled global discourse, builds community and creates a hero. ...

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What is Marketeering?

Originally I called the company Re:think Marketeering. This was the culmination of two ideas that came from my market research. The word ‘Marketeering’ was ...

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Why We Keep Our Marketing Local and In-House

One of the questions we often hear from current or potential clients is “Do you outsource your content generation?” Nope. At times, the question is more ...

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TribeBoost Review: Twitter Follower Growth Service

A Review of TribeBoost‘s Twitter Follower Growth Service Social media is new, so the terminology is still being formed. You might be more interested in TribeBoost ...

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Small Businesses: LinkedIn Profile or LinkedIn Company Page?

Why Small Businesses Should Use a LinkedIn Profile Instead of a LinkedIn Company Page Many small business owners we work with are interested in taking advantage of ...

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How To Create A LinkedIn Company Page

How To Create A LinkedIn Company Page At the top of LinkedIn, when you’re signed in as your personal profile, you’ll see a menu that includes a tab labeled ...

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Why we only sell packages

I take pride in the fact that our business is just about the only marketing company in Seattle selling packages with published prices. We often get asked why we ...

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Facebook Admits Lower Organic Reach, and What Small Businesses Should Do

At the beginning of December, the world of social media marketing lit up with the announcement that Facebook posts will be getting viewed by fewer people in the near ...

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Why Small Businesses Need Email Lists & How to Start One

One of the most common phrases you'll hear from web marketers is the money's in the list. When they say this, they're talking about an email list - whether it's a ...

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Why SEO Services Should Be Local, Educated, and Involved

Search engine optimization is a broad field of study, one that many people approach incorrectly in local search. While global keywords (like “pizza restaurant”) will ...

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The 7 Keys to Affiliate Marketing Success for Bloggers

Affiliate marketing is the process of driving "leads," or traffic, from your blog to the site of your affiliate partner. You'll get paid when your visitors either click ...

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How to Leverage Blogger to Build Your Brand and Business

Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. ...

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How to Evaluate Keywords for a SEO Marketing Campaign – Part II

During the 1990s Internet boom, search engines (and thus organic traffic) hadn’t quite taken hold of the market yet. Business owners passed out pencils and mouse pads ...

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How to Evaluate Keywords for a SEO Marketing Campaign – Part I

One of the first steps to marketing any website is to research appropriate keyword targets for link building, on-page optimization, and social media exploits. Of course, ...

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Does Your Content Suffer from an Identity Crisis?

It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that ...

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5 Ways to Use the Internet to Get Customers

In the age of Web 2.0, where it seems like everyone has a blog or engages in online social interaction of some description, it’s hard to imagine that there are ...

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How Small Businesses Use Social Media – And Why They Might Be Getting it Wrong

It’s widely understood that a business needs at least a presence on the popular social media channels if they are to be successful in the current consumer marketplace. ...

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Creating Content: What to Do When You’re Staring at a Blank Page

It’s something that plagues most writers, and it’s probably one of the things that made non-writers afraid of the practice in the first place … the blank page. You ...

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Your Small Business Blog: Why it Matters

Blogging is critical to the online success of your business. Is that a surprising thing to hear? Some of the small business owners we’ve spoken to are skeptical when ...

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How Small Businesses can use Twitter’s New Vine App

Go behind the scenes of your business Social Media as already done a great job of getting to know brands more personally, with Vine you can take that even farther and ...

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Small Seattle Businesses Tips for Using Facebook

Use of Facebook pages for small businesses can be a bit of a mystery – or at least a confusing. Many Seattle businesses just throw in the towel and settle for more ...

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Why Content Marketing Matters

With small Seattle businesses, and businesses everywhere, content marketing – or Content-onomics as we call it here at Marketeering Group – can be relegated to the ...

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The Skeleton Key to Small Business Social Branding

Small business owners are often very attached to their image and brand. This is a great thing. Often they have built it from the ground up and are very proud of it. ...

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3 Great Free Resources For Seattle Business Owners

Small Seattle business owners have a lot of struggles to get through and obstacles to overcome, so we like to help by keeping you informed with tools and tips to make ...

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Promoting Facebook Posts: Why Should I?

Last May, Facebook rolled out their feature for promoted Facebook posts – allowing businesses to pay a fee to have their posts promoted to their fans. Since then, ...

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4 Great Seattle Business Facebook Pages

Most business owners know that they need to be on Facebook to get in touch with a vast majority of their clients and customers, but they struggle with making those ...

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3 Awesome Infographics About Seattle Consumers & Culture

Seattle has its very own culture and attitude. We found these three infographics to be both funny and/or interesting regarding the mood and consumers in our rainy city: ...

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Top 5 Best Small Business Blogs in Seattle

Creating a blog for your business may seem like an easy way to communicate to your customers and clients. It is – as long as you keep your blog posts consistently ...

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Keep Optimizing Your Search Engine Optimization

In the world of webology, or search engine optimization, business owners who are new to the science of SEO generally think that SEO mastery is a quick, one-time effort ...

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How to Get Click-Throughs in Email Marketing

Regular emails sent to your past customers are a great way to keep your brand on their minds. You can remind them of a great experience, or get them excited about ...

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M-Advertising Men: Get Results from Print Advertising with These 4 Tips

In a world where print media is dwindling to its barest bones, the right kind of print advertising takes some skill. It’s harder and less cost-effective these days to ...

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The Passion for Pinterest: Why Seattle Businesses Should Pay Attention

Pinterest has been a big thing in the Pacific Northwest, and it’s been gaining traction ever since folks started noticing it about a year ago. You can see why it ...

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5 Best Facebook Marketing Tips for Small Businesses

Facebook is basically king when it comes to the method to accessing and interacting with your customers through social media. Small businesses have noticed: 86 percent ...

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3 Ways You’re Hurting Your SEO Without Knowing It

Search Engine Optimization – or SEO as it’s commonly known since the full term is such a mouthful – can be a complex concept to grasp. Once you get the terms down, ...

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Don’t Be Boring

This month on Trend Watching, the 11th predicted trend of 2012 is was called “maturialism” Trend Watching basically says that this is a more grown up version of the ...

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Be Social.

Some people think that just because they have a twitter account their social media needs are taken care of. However, it is important that business owners recognize that ...

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