Everywhere you look, artificial intelligence (AI) seems to be automating aspects of our everyday lives, both business and personal. Naturally, this also includes digital marketing activities — and content strategy for businesses worldwide. AI marketing tools help digital content marketers increase their productivity while also boosting...
Many marketers might call keyword research the foundation of search engine optimization (SEO). It's definitely a consistent element for marketers who need to optimize websites and drive traffic. Simply put, if no one searches for your content, how will they find you? That’s why mastering keyword...
When Teak & Twine's existing blog content failed to perform, Marketeering Group used content optimization to drive results....
When it comes to digital marketing, successful companies don’t wait to see what everyone else is doing. Keeping on top of the latest, ever-evolving digital marketing trends — whether it’s first-party data collection or artificial intelligence (AI) assistance — will help you and your company connect...
When the coronavirus pandemic raged in 2020, many businesses hesitated in terms of their marketing budgets. Companies were looking ahead to an unprecedented and unmeasurable decline in revenue, while their customers followed stay-at-home orders and saved (not spent) their money. Unfortunately, marketing was one of the...
Google has announced that on July 1, 2023, it will discontinue its standard Universal Analytics (UA) properties and no longer process data. Instead, it is switching to Google Analytics 4 (GA4). So, what does that mean for those of us currently using UA? You can continue...
A recent phishing scam has been finding its way into more and more inboxes — especially those of small business owners. Emails from a legitimate-sounding company called “Domain Listings” are notifying people that their company website or domain needs to be re-registered and relisted. These...
Content marketing is the creation and sharing of online content that aims to engage a company’s target audience and direct them toward their products or services. For example, content marketing won’t necessarily be content about a specific product, but it might make up an article...
Your company most likely has its own content marketing department. However, limiting the responsibility of developing and publishing content to one specific department can end up being a shortsighted decision. When it comes to marketing, the most successful and innovative campaigns rely on the entire team...
Your company’s webpage is one of the most important elements of your business. Your website is your virtual address and should be a one-stop-shop for interested customers to find out more about your business. In order for your site to be successful, it needs to have...