Don’t Make Visitors Wait Around to View Your Website
Ensure that your site is fast and fully functional with a website optimization audit.
A website performance optimization audit is an analysis of your website’s speed and performance. Website audits take a look at important site speed metrics, such as:
If any of these metrics reveal performance issues with the website, the audit should include suggestions for how to improve them — often by updating code and tools used on the website, optimizing media, leveraging CDN and caching services, migrating the website to an optimized hosting platform, and other tactics.
A fast-loading website is essential to conversions because most users have short attention spans when browsing online. According to a case study published on HubSpot, a one-second delay could bring a reduction of as much as 7% in conversions.
If your initial page content doesn’t load within a couple of seconds, you’ll likely lose some visitors before they even see your site. For example, for every additional second in page load time, BBC found that it lost 10% of their total users.
Additionally, Google’s algorithm takes site and page speed into account when ranking pages, meaning that slower load times could result in a worse ranking for your website (and thus fewer visitors to it). Another consequence of slow load times is that search engines can crawl fewer pages in the time they’re allocated, which could negatively impact your indexation as well.
Any remaining issues tend to be unique to specific site builds, so we’ll tackle them with deeper evaluation and testing of changes to the particular site build structure.
We’ll take a look at your website’s page speed performance, accessibility and privacy compliance, and offer some high impact recommendations for improvement. Request a consultation with an account strategist to get started!