Don’t Make Visitors Wait Around to View Your Website
Ensure that your site is fast and fully functional with a website optimization audit.
A website optimization audit is an analysis of your website’s speed and performance. Website audits take a look at important site speed metrics, such as:
If any of these times are longer than they should be, the audit should include suggestions for how to improve them — often by updating old and inefficient code, optimizing images and videos, leveraging browser caching, and other tactics.
A fast-loading website is essential to conversions because most users have short attention spans when browsing online. According to a case study published on HubSpot, a one-second delay could bring a reduction of as much as 7% in conversions.
If your initial page content doesn’t load within a couple of seconds, you’ll likely lose some visitors before they even see your site. For example, for every additional second in page load time, BBC found that it lost 10% of their total users.
Additionally, Google’s algorithm takes site and page speed into account when ranking pages, meaning that slower load times could result in a worse ranking for your website (and thus fewer visitors to it). Another consequence of slow load times is that search engines can crawl fewer pages in the time they’re allocated, which could negatively impact your indexation as well.
Any remaining issues tend to be unique to specific site builds and require additional work to fix. We’ll provide you with a list of these issues, which we can tackle as part of a custom quote or as part of your development retainer, if you choose to sign up for one.
Still not sure if you want to invest in a website speed and performance audit? We’ll take a look at your website’s speed and performance on mobile devices for free to give you a better idea of how a full audit can benefit your website. Request a consultation with an account strategist to get started.