Develop your brand to present your products or services in the best possible way to resonate with your buyers and make more sales.
$750 – $5,000
Your brand is your biggest asset. In this day and age, companies aren’t just selling products and services, they’re selling holistic visions and solutions to bigger world problems. Strong brands showcase their values with every interaction online, offline and in between. Whether you’re starting from scratch or hoping to make your established brand stronger, our team will lead you through the entire process so that we can illustrate your vision and bring it to life.
At Marketeering Group, our team can make sure your brand has everything you need to be successful. Once your brand is established, we can build you a website optimized for SEO, write content to be used both onsite and offsite, manage your social media and put together any other multimedia or graphic collateral you may need to hit the ground running.
Our simple logo design process is structured to capture the visual personification of your business. We begin with a meeting with you. This helps us get an idea of what your business is, how you came to be, who your customers or clients are, and why they come to you.
We look through examples of different logo styles and identify what you like, as well as where and how your logo will be used.
Based on that meeting our graphic designers will create 6 concept variations for you to review. Our goal is to identify two variations that are good or close to your liking. The refinement process sometimes takes several more drafts. Because of this, we budget for incidental consulting and revisions, up to 2 additional hours of work.
Identity discovery and articulation is essentially the first half of the Creative Brand Development service we offer. However, it does not include the complete development of all assets.
This service includes your logo design, colors, fonts, imagery, and website style. This is a visual playbook to provide guidelines for everything from how your ads should be displayed to how your print collateral is designed.
This is ideal for a business that is growing fast and needs to ensure brand consistency across all platforms, locations, and even employees.
Here are some great examples of brand books.
When developing your brand through a data-driven process, we begin with an industry study. Identifying the top players, and reverse-engineer the strategy that made them successful allows us to build buyer personas based on that research. Buyer personas are profiles that summarize your ideal customer. We use these point us in the right direction for pre-existing research on people who match that persona as well as build a pool of people to survey for feedback on the creative that is generated during the branding process.
The baseline process for brand development, which may be expanded upon if needed, is as follows: