Business Branding Services

Develop your brand to make your products or services resonate with your buyers and increase sales.



Your brand is your biggest asset. In this day and age, companies aren’t just selling products and services — they’re selling holistic visions and solutions to larger world problems. Strong brands showcase their values with every interaction, both online and offline. Whether you’re starting from scratch or hoping to make your established brand stronger, our team will lead you through the entire process so that we can illustrate your vision and bring it to life.

At Marketeering Group, our team ensures you have everything you need to make your brand successful. Once your brand is established, we can build you a website optimized for SEO, write onsite and offsite content, manage your social media, and assemble any other multimedia or graphic collateral you may need to hit the ground running.

Examples of our work:

Packaging, Stan Parente
New Brand Case Study, Shingletown
Small Brand Book Example, Meraki
Small Brand Book Examples

Logo Design

Our simple logo design process is structured to capture the visual personification of your business. First, we meet with you to get an idea of what your business is, how you came to be, who your customers or clients are, and why they come to you.

We look through examples of different logo styles and identify what you like, as well as where and how you’ll use your logo.

Based on that meeting, our graphic designers will create six concept variations for you to review. Our goal is to identify two variations that are good or close to your liking. The refinement process sometimes takes several more drafts. Because of this, we budget for incidental consulting and revisions (up to two additional hours of work).

Identity Revamp

The process of an identity revamp:

  • You complete a discovery survey focused on your story and your clients’ stories.
  • Our team researches elements discussed in the survey, along with industry consumer trends.
  • We meet with you to refine:
    • Your beliefs and mission statement
    • An aesthetic that fits with your preferences
  • We develop potential logos and slogans.

Small Brand Book

The small brand book is created using the same process as the Identity Revamp, but has additional graphic design and consulting hours to create a PDF summary. This service includes your logo design, colors, fonts, imagery, and website style. This is a visual playbook to provide guidelines for everything from how your ads should be displayed to how your print collateral is designed.

This is ideal for a business that is growing fast and needs to ensure brand consistency across all platforms, locations, and even employees.

Here are some great examples of brand books.

Technical Brand Overhaul

When developing your brand through a data-driven process, we begin with an industry study. Identifying the top players and reverse-engineering the strategy that made them successful allows us to build buyer personas, or profiles that summarize your ideal customer. These help us find preexisting research on your ideal customers and build a pool of people to survey for feedback on the creative that we generate during the branding process.

The baseline process for brand development, which we can expand if needed, is as follows:

  • Opening conversation with our creative director
  • Intensive industry study and report with buyer personas
  • A creative meeting to review general concepts and clarify attitudes that work
  • Development of potential logos and slogans
  • Client approval of the top three versions
  • Market survey to test
  • Identification of the correct logo
  • Building of brand book
  • Brand book refinement meeting
  • Application of brand book to digital and physical properties
  • Split test of key landing pages


  • A meeting, either over screen-shared conference call or in person, to review the product created, depending on the service purchased
  • A PDF/.jpg of the finalized design files
  • Logins to Marketeering Group’s task management system and reporting software (as applicable)


  • Logo drafts are limited to four variations and three drafts.
  • Any brand collateral has a limit of three revisions, totaling no more than two hours for a logo and four hours for a brand book.
  • The client must approve branding elements before we apply them on their website (if applicable).
  • We will consider work complete when we deliver the assets to the client with no additional revisions requested.
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