The site has an image-focused design, with large full-screen images and photo galleries showing the products in use in the real-world, to appeal to potential customers looking to use the products in similar ways.
The sitemap is clearly organized by potential customer needs, with pages dedicated to specific uses for the products, as well as pages dedicated to specific industries that can benefit from the products. These pages are laid out in a categorized mega-menu, to make it easy for customers to quickly find what they are looking for.
The site makes use of consistent “contact” blocks across all pages, to make it easy for customers to get in touch with the company about the products. The provided contact form feeds directly into the company’s Salesforce account, to facilitate customer communication with the sales team.