On the Harried & Hungry website, a large focus was put on cleaning up the main navigation. The business operates many different divisions, including catering, a cafe, wholesale, and a commissary. The menu items for each area of the business were organized and prioritized, and a mega menu with photos was added for extra emphasis on the catering section.
The ordering process was made as simple and clear as possible for users. The catering service includes many variables, such as special menu item requests, delivery date and time options, a choice between delivery and pick-up, and house account membership payments. The design was optimized to lead the customer through the entire order process, from choosing the order items through to checkout, with notes and additional design emphasis added to potential roadblocks or areas of confusion.
Our team did a series of photoshoots for the company, capturing their menu items in attractive imagery that was used throughout the website to highlight the quality of the products and attract potential customers.