Top-Funnel Blog

Top-Funnel Blog
Content Marketing

More than your average mortgage broker, Seattle Mortgage Planners wanted to be Seattle homebuyers’ go-to source for information on purchasing a home in this notoriously competitive city. We created the Guide to Buying a Home in Seattle with this goal in mind. This massive top-funnel piece covers topics ranging from Seattle real estate trends to closing costs, with most sections linking out to more detailed content we’ve created on the topic. In addition to being more helpful for readers, this topic cluster model of internal linking helps more pages rank in Google search results.