The photo-focused design of the Vertical Construction Group (VCG) website gives visitors a quick and clear impression of the high-quality final work that VCG produces for their customers. The black page backgrounds help the color photos to stand out, while the small, succinct text blocks let users quickly scan content to get an idea of the services offered, but keep the focus on the photos.
The revised sitemap for the VCG website consolidates the company’s services into categorized pages that focus on the most relevant services for the business’ target audience. The individual service pages also put a focus on the examples of finished projects, with large photos and a portfolio section showing projects within the relevant category.
An extensive filterable project portfolio lets potential customers dive into project examples, based on category. Each individual project page features a pop-up lightbox gallery with high-quality images of various aspects of the projects, including small details of the design and construction work.