This questions seems to come up at least once a week. People who think that marketing is some kind of wizardry tend to wonder if there is a big difference between marketing services or products to consumers vs. marketing to businesses. There’s not. It’s important to understand how corporate purchase decisions are made. The simple truth is that there is often no
Ad blockers and the ethics of online advertising became a flash-in-the-plan topic online last week when the creator of Instapaper and co-founder of Tumblr launched a new iOS ad-blocking program called Peace. Within hours, Peace became the top app on the Paid section of the App Store and almost as quickly as it arrived, Peace disappeared again. In his blog,
Most of us agree that the days of the “Mad Men”-style of advertising are long gone. But far fewer of us recognize that advertising in general is increasingly unsuccessful. For small businesses, it simply doesn’t work anymore. From our online activity to daily comings and goings, advertising has saturated our experience so much that we hardly even notice it anymore.
Go behind the scenes of your business Social Media as already done a great job of getting to know brands more personally, with Vine you can take that even farther and create videos demonstrating how a product is made. For example a coffee shop can show how their lattes are made:
Last May, Facebook rolled out their feature for promoted Facebook posts – allowing businesses to pay a fee to have their posts promoted to their fans. Since then, businesses of all shapes and sizes have used Facebook post promotion to get their message to the masses. But if you’re not using the tool and promoting your Facebook posts, why should
In a world where print media is dwindling to its barest bones, the right kind of print advertising takes some skill. It’s harder and less cost-effective these days to work your Donald-Draper-magic in print ads, because everybody’s busy on their smartphone or tablet. But even mobile users retain loyalty to their magazines and neighborhood newspapers of choice, as this infographic
Facebook is basically king when it comes to the method to accessing and interacting with your customers through social media. Small businesses have noticed: 86 percent of small businesses say Facebook is the most effective medium in social media for engaging customers, according to an infographic by Intuit (an innovative online finance and marketing company).
This month on Trend Watching, the 11th predicted trend of 2012 is was called “maturialism” Trend Watching basically says that this is a more grown up version of the “sex sells” philosophy. I think to be more specific that it is a renaissance of the way consumers think about business.