In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t...
In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t...
Small businesses of many types are trying to get their foot in the door to attract holiday shoppers, but it’s hard to compete with the powerhouses like Amazon. This holiday season; focus your efforts on social media and email marketing for the best results. In order...
It’s no secret that effective social media managers are junkies for online apps and tools to make their work easier and more effective. From scheduling tools to analytics plugins, we love anything that helps us be more organized! But organization isn’t our only focus when it...
Instagram continues to be a tough nut to crack for any business, regardless of size. With poor ad management tools and the inability to click through a post to a website, investing in an Instagram account doesn't seem to be a great cost-ratio proposition. However,...
With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social network, Pinterest will likely never match Facebook for the growth of followers and a business’ ability to engage with them. But it can...
The term “Social Media” was coined in recent years to describe web-based applications that allow users to share and view information. LinkedIn, the popular professional networking site, was launched in 2003. Facebook came out in 2004, but the term “Social Media” didn’t become popular until late...
Time to get visual! Lots of the latest additions to social media platforms are video- and photo-centric. In this next part of my series on social media networks your business should use, I’m going to outline each of them and their benefits for small businesses...
Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, Houzz… The list of social media networks seems to grow all of the time, with a new platform trending every few months. How is a small business owner to keep up? Some stick to Facebook, while others pinpoint a...
Whether your business is an up-and-comer or a major player in your industry, there's always room for growth. Turning to the digital world to create leads and customers is still a relatively new concept for many businesses, but it's not as daunting as you might...