Social Media

In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t just for personal use. In fact, this onslaught of social media has made it necessary

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In the past decade countless social media websites and apps have popped onto the scene, allowing people to share their lives with friends, family, and even strangers. First there was MySpace, followed by Facebook, YouTube, Twitter, Instagram, Snapchat, and many others. However, these tools aren’t just for personal use. In fact, this onslaught of social media has made it necessary

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Small businesses of many types are trying to get their foot in the door to attract holiday shoppers, but it’s hard to compete with the powerhouses like Amazon. This holiday season; focus your efforts on social media and email marketing for the best results. In order to attract holiday shoppers, you should first understand where they are coming from. A

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As part of a larger update to its social media platform, Facebook has introduced the ability to change your profile picture to a video. Rolling out soon to users on mobile devices, you’ll be able to record a video up to 7 seconds in length to auto-play on your Facebook profile whenever someone drops by to visit. You’ll also have

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It’s no secret that effective social media managers are junkies for online apps and tools to make their work easier and more effective. From scheduling tools to analytics plugins, we love anything that helps us be more organized! But organization isn’t our only focus when it comes to filling our digital toolbox. We want that stuff to look good, too!

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Instagram continues to be a tough nut to crack for any business, regardless of size. With poor ad management tools and the inability to click through a post to a website, investing in an Instagram account doesn’t seem to be a great cost-ratio proposition. However, the lack of resources so commonly available to companies on social media is cultivating some

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With highly-visual, linked images and captions that can contain searchable keywords, Pinterest gives businesses another opportunity to access customers. As a social network, Pinterest will likely never match Facebook for the growth of followers and a business’ ability to engage with them. But it can still boost sales and interaction with your business – particularly if you sell your products

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The term “Social Media” was coined in recent years to describe web-based applications that allow users to share and view information. LinkedIn, the popular professional networking site, was launched in 2003. Facebook came out in 2004, but the term “Social Media” didn’t become popular until late 2007. More and more applications began popping up over the years, like YouTube (2005),

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Time to get visual! Lots of the latest additions to social media platforms are video- and photo-centric. In this next part of my series on social media networks your business should use, I’m going to outline each of them and their benefits for small businesses (click here for part one). Tumblr: While people don’t really use Tumblr as widely as

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Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, Houzz… The list of social media networks seems to grow all of the time, with a new platform trending every few months. How is a small business owner to keep up? Some stick to Facebook, while others pinpoint a few that they like and know how to use. Another gut reaction is to

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