How Content Optimization Boosted Performance for Teak & Twine
When Teak & Twine's existing blog content failed to perform, Marketeering Group used content optimization to drive results....
Author: Marketeering Group
Digital Marketing Trends in 2023 and Beyond
When it comes to digital marketing, successful companies don’t wait to see what everyone else is doing. Keeping on top of the latest, ever-evolving digital marketing trends — whether it’s first-party data collection or artificial intelligence (AI) assistance — will help you and your company connect...
Where Are They Now? Companies That Kept Their Marketing Budgets Competitive Throughout the Pandemic
When the coronavirus pandemic raged in 2020, many businesses hesitated in terms of their marketing budgets. Companies were looking ahead to an unprecedented and unmeasurable decline in revenue, while their customers followed stay-at-home orders and saved (not spent) their money. Unfortunately, marketing was one of the...
Google Discontinuing Universal Analytics and Switching to Google Analytics 4: What This Means and How to Transition
Google has announced that on July 1, 2023, it will discontinue its standard Universal Analytics (UA) properties and no longer process data. Instead, it is switching to Google Analytics 4 (GA4). So, what does that mean for those of us currently using UA? You can continue...
How to Spot and Protect Your Business From a Domain Listings Scam
A recent phishing scam has been finding its way into more and more inboxes — especially those of small business owners. Emails from a legitimate-sounding company called “Domain Listings” are notifying people that their company website or domain needs to be re-registered and relisted. These...
5 Reasons Why Content Marketing Is Important for Your Business
Content marketing is the creation and sharing of online content that aims to engage a company’s target audience and direct them toward their products or services. For example, content marketing won’t necessarily be content about a specific product, but it might make up an article...
Why Everyone on Your Team Should Be Involved in Content Marketing
Your company most likely has its own content marketing department. However, limiting the responsibility of developing and publishing content to one specific department can end up being a shortsighted decision. When it comes to marketing, the most successful and innovative campaigns rely on the entire team...
Website Accessibility and SEO
Your company’s webpage is one of the most important elements of your business. Your website is your virtual address and should be a one-stop-shop for interested customers to find out more about your business. In order for your site to be successful, it needs to have...
How a Site Rebuild Helped Seattle Mortgage Planners Increase Their Organic Search Traffic by 172.8%
Find out how the application of Marketeering Group’s services, including a new website build, helped Seattle Mortgage Planners see a 172.85% increase in organic SEO traffic. ...
Products From Black-Owned Businesses for Your Work-From-Home Space
One of the many ways to support Black-owned businesses is to buy from them, and we’ve been considering how we can do a better job of this, both as a company and as individuals. With our entire team working remotely during the pandemic and potentially long-term,...