E-book

E-book
Content Marketing

SmartCSM, a software platform that helps make buildings smarter, wanted to create a standalone resource to help hospital administrators and facility managers understand the specific critical infrastructure challenges that the healthcare industry faces. Working with subject matter experts on the SmartCSM team as well as a designer, Marketeering Group developed an e-book equipped with a case study, use cases, and other relevant information.

Using this e-book as gated content on their site and in outbound marketing efforts has enabled SmartCSM to provide their target audience with valuable content as well as grow their contact list.