YouTube SEO
YouTube SEO
Content Marketing
Athré Facial Plastics, a Texas-based premier plastic surgery practice and medical spa, needed to revamp its YouTube video marketing content.
It wasn’t optimized well — and that meant it had little chance of reaching its full potential.
We meticulously optimized all Athré’s YouTube videos:
- Posting titles based on YouTube-specific keyword research
- Updating text content and links in descriptions
- Creating custom thumbnail graphics
- Adding relevant video tags
- Inserting YouTube-specific elements and settings, like end screens, cards and subtitles
To further boost performance, we ran a YouTube ad targeting website visitors alongside these optimization efforts.
In the end, we doubled the number of views for the following quarter for many of its top-performing videos, which were already receiving a couple thousand views per quarter.
Watch time — one of YouTube’s most important metrics — increased by 136% overall. Views via YouTube search alone increased by 57%.
In other words, it was a highly successful strategy!
Speak with one of our specialists to explore video marketing and YouTube SEO strategies that bring your business serious visibility.
