Athré Facial Plastics, a premier plastic surgery practice and medical spa based in Texas, needed to revamp its YouTube content, which wasn’t effectively optimized and thus had little chance of reaching its full potential.
We went through all of Athré’s videos and optimized them, adding titles based on YouTube-specific keyword research, updating written content and links in the descriptions, creating custom thumbnail graphics, adding appropriate video tags, and adding YouTube-specific elements and settings, such as end screens, cards, subtitles, and more. In tandem with these optimization efforts, we ran a YouTube ad targeting website visitors.
For many of the top-performing videos that were already receiving a couple thousand views per quarter, we doubled the amount of views for the following quarter. Watch time (one of Youtube’s most important metrics) increased by 136% overall, and views via YouTube search alone increased by 57%.