Flic Financial needed a simple brochure website, to use mainly for the purpose of reassuring potential customers that have been referred to the company by solar installer partners. The website needed to give a short explanation of the company, while providing a professional impression of the business.
The sitemap was kept simple, since the business is just starting out, giving an overview of the services offered and the company mission, and leaving room to expand the site as their services expand. While the site does not have a goal of lead generation, it does allow visitors to contact the company for more information on installing solar in their homes.
A clean and professional style was used, to match the feel of the brand, which focuses on green energy and financing.
In addition, the photography focused on residential solar panels, greenery, families and sunshine to represent the lifestyle goals of customers looking for residential solar energy.