Hollingsworth Content Marketing

Hollingsworth had little content on its website. That meant it couldn’t harness the power of SEO and wasn’t ranking for service-level keywords. 

Its team enlisted Marketeering Group to handle their digital marketing.

We got to work quickly using a top-funnel content strategy to rank for those important keywords.

We started by generating pieces with titles we knew would draw traffic, such as “Best Supply Chains From Companies Around the World.” Next, we built out content for all Hollingsworth’s service pages and the industries it serves. 

The results initially tripled the company’s organic website traffic — from 624 visitors in one month (January 2017) to 1,919 visitors in June 2017. 

Alongside link-building and other SEO efforts, the additional site content contributed to 3,743 monthly visitors just over one year later.

Talk to a strategist to explore our many content marketing services that amplify your business.