IDEAS is a brand activation and experience design company with a focus on storytelling through their work. Bold colors and fonts, plus design elements like angled borders, brought a subtle feeling of fun and uniqueness to the website, without taking away from the best practices for website user experience.
A large focus was put on the company’s case studies, with portfolio pages for each service area and case study examples displayed at the bottom of each service page. Each portfolio page also includes a filter for the different industries the work was done for, so that visitors can easily find examples that are relevant to their needs.
Video embeds were used throughout the website, with the IDEAS team members describing the company’s unique approach to their services, in their own words. Video testimonials were also included on the service pages, to show examples of happy clients and their experience working with IDEAS.