White Papers
White Papers
Content Marketing
Why Tile wanted to create a thorough resource on specific matters for its industry partners and end customers:
- Porcelain tile
- The Porcelain Tile Certification Agency (PTCA)
- PTCA certification
But the porcelain tile definition and certification requirements were complex.
Together with the Why Tile team, we decided a white paper was the best way to cover this detailed information.
A white paper provided Why Tile with distinct benefits:
- Generating sales leads
- Building its brand
- Establishing its expertise
- Compiling mailing lists
- Lending it a competitive edge
Our team buckled down and got to work. We also used a gated strategy so that Why Tile could gather email addresses for this high-value content.
The resulting 11-page white paper conveys the information in easy-to-understand language. It also features an intuitive, attractive design and high-resolution porcelain tile photos.
Now, Why Tile can offer its partners and customers a ready-made resource anytime.
Talk to a strategist to see how we can fine-tune your business’s complicated information in concise-but-comprehensive white papers.
