10 Reasons Why We Love WordPress7 min read
Even with all the new easy builders being released, WordPress has stood the test of time, and for good reason. Here’s why Marketeering Group continues to rely on WordPress’s platform to build websites for the majority of our clients.
The WordPress platform is built to give sites a strong starting base for search engine optimization (SEO). At Marketeering Group, SEO is one of our core services, and we’ve had great success working with WordPress to optimize our clients’ sites.
We can do a lot more to improve the SEO of our clients’ websites when they’re created on WordPress rather than other online site builders such as Wix. The WordPress core platform is structured and coded to be search engine-friendly, and makes it easy to perform SEO tasks such as optimizing images, creating simple permalinks, and increasing site speed.
WordPress also gives us access to the popular and effective Yoast SEO plugin, which we install on every client’s site to identify high-performing keywords and boost SEO.
Our services also include local search mark-up to help customers find businesses in their neighborhoods. WordPress plugins make everything work well with our custom tools and add-on services. WordPress is also constantly evolving to keep up with the latest developments in the search engine world, helping us adapt.
2. Site Performance
WordPress’s superior site performance starts with the fact that its core platform is coded well, meaning that it’s well optimized.
Additionally, many WordPress plugins are available to help improve site performance. For example, ShortPixel Image Optimizer compresses your past images and PDFs, and WP-Optimize clears your database, caches your site, and compresses images. Autoptimize, another popular optimization plugin that we put on all our sites, performs a number of site optimization tasks, including aggregating, minifying, and caching scripts and styles. All of these plugins lead to faster load times for your site.
There are also WP-specific hosting companies, such as WP Engine, that put a major focus on optimizing their platform for performance. When you combine a WordPress platform with a WP-specific host, you’re even more likely to create a site with optimal speed and performance.
3. Web Accessibility
Accessibility is essential to create an inclusive site that’s accessible to users of all abilities.
WordPress is committed to promoting accessibility and has pledged to make all WordPress Admin and bundled themes compliant with Web Content Accessibility Guidelines (WCAG) 2.0 AA wherever possible. While some functionality and features may not fully comply yet, all updated and new WordPress code will meet these standards.
WordPress also makes it easy to ensure that your site is accessible by offering numerous accessibility-ready themes that have been proven to pass accessibility requirements, as well as plugins designed to promote accessibility.
For example, the WP Accessibility plugin fixes common accessibility issues by performing tasks such as identifying images in the Media Library that lack alt attributes, adding long descriptions to images, and adding labels to form fields.
4. Mobile Optimization
Many great WordPress themes that are already optimized for mobile use are available. And because WordPress sites allow for extensive customization, you can even code in your own customized responsive styles for your site.
Many WordPress features were also designed to make media load better on mobile devices. For example, WordPress version 4.4 introduced the image tag attributes “srcset” and “sizes,” which enable browsers to determine which image size is the best based on the type and width of the screen on which it will be displayed.
Another WordPress update added the lazy loading feature, which enables images to appear only when necessary to improve load times — an especially important metric on mobile.
Many plugins that help with media optimization, which is particularly useful in improving load speed on mobile devices, are also available.
5. Security Features
WordPress has a ton of security features built-in and available as third-party tools and plugins, including:
- Active security monitoring
- Login protections
- Malware scans
- Automatic backups
- Uptime monitoring
- File scanning
- Security hardening
- Blacklist monitoring
- Post-hack actions
- Brute force attack protection
An advantage of the open-source nature of the WordPress platform is that plenty of third-party security tools are competing for the top spot. Competition breeds innovation, which is key to keeping up with the rapidly changing world of cyber attacks. Nearly 85% of data breaches happen to small businesses, so staying ahead of hackers is crucial to keeping your site up and running.
At Marketeering Group, we host WordPress sites on WP Engine to further enhance site security. WP Engine provides us with a strong and secure hosting platform. We then add monitoring tools to the backend of the site and work continually to keep everything up to date.
[Related: Why and How You’re Getting Hacked]
WordPress is simple, but it still allows for an incredible array of customization. However, since we don’t have to code 100% by hand with WordPress, the platform helps us keep costs low and turnaround time short.
The backend structures are in place to add coding, meaning that you can get a basic website up quickly or you can put in more time to completely customize a design and add dynamic functionality. The customizability of WordPress allows us to mold existing themes and platforms to create a unique site for our customers that meets their specific business needs.
7. Connections With Customers
WordPress makes it easy to connect with your customers through many different channels and opportunities. WordPress is the world’s most popular blogging platform, with over 60 million users.
Functionalities allow you to showcase informative content, create a space for blog discussions, place a spotlight on testimonials, and promote other interactive content. Plugins allow for polls, direct newsletter signups, and flexibility in uploading various media types to your site.
8. Growing WordPress Community
WordPress has gained a loyal audience and an expansive support community.
Experts involved in the WordPress community include developers, business owners, and web designers. Facebook groups and even meetup groups also provide sources of support.
This community is a great place to look to for support and technical assistance. Everything you need to know about WordPress can be found easily online — just Google your question and you’re likely to find someone with a solution.
The ample WordPress community also unlocks a growing library of themes and plugins. Utilizing these premade themes and plugins allows our developers to get websites up more quickly to save clients time and money, and also gives us numerous options to best meet your aesthetic and functional needs.
With a simple interface, WordPress is highly intuitive and user-friendly.
Non-techies have an easy time managing the site from the admin panel. The features are straightforward, yet flexible.
Because WordPress is so easy to use, its popularity has grown exponentially. This comes with its advantages.
A familiar CMS allows various marketing departments to easily post fresh content to our clients’ sites without extensive development knowledge. Plus, it allows our clients to add their own content without jumping through complicated hoops.
10. Full Control of Your Website
WordPress gives you much more control of your site than other platforms.
This control comes down not only to what is possible, but what is feasible. Some platforms offer some degree of customization capabilities, but actually making these customizations can be complicated. For example, Shopify uses its own coding language that’s only relevant to its sites.
Thanks to the Gutenberg update, managing and customizing your content using WordPress is easy.
The fact that platforms such as Shopify, Wix, and Squarespace are hosted further limits your control. Hosted platforms require that the websites you build with them also be hosted with them, which often comes with a monthly cost. Additionally, websites built with hosted platforms cannot be moved to alternate hosting, and the content may not be easily transferable to another platform.
Talk to a Strategist
Looking for a custom-built website? Marketeering Group’s experienced developers are here to help build a secure, fast website to help you meet your business needs. We offer a full WordPress website build, a site update retainer, hourly website updates, and hosting and maintenance.
Talk to a strategist today to learn more!