One of the most common phrases you’ll hear from web marketers is the money’s in the list. When they say this, they’re talking about an email list – whether it’s a subscription based email newsletter that you send weekly/monthly, or a list of contacts that you only email when you need some extra cash in the bank.
Search engine optimization is a broad field of study, one that many people approach incorrectly in local search. While global keywords (like “pizza restaurant”) will often trigger local listings based on the searcher’s location and search history, it’s best to … Continue reading →
Affiliate marketing is the process of driving “leads,” or traffic, from your blog to the site of your affiliate partner. You’ll get paid when your visitors either click your affiliate links (known as PPC – pay-per-click), or when they click your affiliate links… Continue reading →
Blogger is a Google tool that allows anyone with a Google account to make a blog from a template, which is then hosted by Google, complete with a unique domain name. Many small business… Continue reading →
During the 1990s Internet boom, search engines (and thus organic traffic) hadn’t quite taken hold of the market yet. Business owners passed out pencils and mouse pads with their websites emblazoned across the front… Continue reading →
One of the first steps to marketing any website is to research appropriate keyword targets for link building, on-page optimization, and social media exploits. Of course, it’s also one of the areas where most new SEO professionals make the most (and the biggest) mistakes. Many new web developers simply state that they’d like to “rank number one.” My first question
It’s human nature to want to fit in. In our day-to-day lives, we’re constantly trying to fit our ideals and personalities into the little sub-groups that society has built for us. We want to be comfortable among our fellow humans, to be regarded as “one of the guys or gals.” But this attitude also pervades the Internet content world. It’s
In the age of Web 2.0, where it seems like everyone has a blog or engages in online social interaction of some description, it’s hard to imagine that there are quite a few businesses that still do not have a website. In fact, according to a Barlow Research survey in 2008, around 38% of small businesses had no website, and
In the world of webology, or search engine optimization, business owners who are new to the science of SEO generally think that SEO mastery is a quick, one-time effort that puts you at the top of all the right search results. We wish it was that easy, but frankly, it’s not.
Search Engine Optimization – or SEO as it’s commonly known since the full term is such a mouthful – can be a complex concept to grasp. Once you get the terms down, like keywords, organic search, link building and so on, then you get to the actual stuff of SEO. We know it takes a lot of expertise to get