Many marketers might call keyword research the foundation of search engine optimization (SEO). It's definitely a consistent element for marketers who need to optimize websites and drive traffic. Simply put, if no one searches for your content, how will they find you? That’s why mastering keyword...
When it comes to digital marketing, successful companies don’t wait to see what everyone else is doing. Keeping on top of the latest, ever-evolving digital marketing trends — whether it’s first-party data collection or artificial intelligence (AI) assistance — will help you and your company connect...
When the coronavirus pandemic raged in 2020, many businesses hesitated in terms of their marketing budgets. Companies were looking ahead to an unprecedented and unmeasurable decline in revenue, while their customers followed stay-at-home orders and saved (not spent) their money. Unfortunately, marketing was one of the...
Google has announced that on July 1, 2023, it will discontinue its standard Universal Analytics (UA) properties and no longer process data. Instead, it is switching to Google Analytics 4 (GA4). So, what does that mean for those of us currently using UA? You can continue...
A recent phishing scam has been finding its way into more and more inboxes — especially those of small business owners. Emails from a legitimate-sounding company called “Domain Listings” are notifying people that their company website or domain needs to be re-registered and relisted. These...
One of the many ways to support Black-owned businesses is to buy from them, and we’ve been considering how we can do a better job of this, both as a company and as individuals. With our entire team working remotely during the pandemic and potentially long-term,...
When hiring for your company, you need to be on the lookout for the candidate with the most relevant experience, someone who can bring their own unique background and skills to the table, as well as an individual you can picture fitting in with your...
COVID-19 has taken a toll on businesses across all industries, whether due to closures or reduced sales as customers tighten their pocketbooks. And whenever less revenue is coming in, businesses naturally look to reduce expenditures. Considered by many a “want to have” and not a “need...
SearchFest is an annual digital marketing conference held in Portland, Oregon and presented by the non-profit, SEMpdx (Search Engine Marketing Professionals of Portland). At this, the 10th annual SearchFest, it was announced that the name of the conference will be changing to “Engage”. SearchFest 2016 offered...