News
Google Discontinuing Universal Analytics and Switching to Google Analytics 4: What This Means and How to Transition
Google has announced that on July 1, 2023, it will discontinue its standard Universal Analytics (UA) properties and no longer process data. Instead, it is switching to Google Analytics 4 (GA4). So, what does that mean for those of us currently using UA? You can continue...
How to Spot and Protect Your Business From a Domain Listings Scam
A recent phishing scam has been finding its way into more and more inboxes — especially those of small business owners. Emails from a legitimate-sounding company called “Domain Listings” are notifying people that their company website or domain needs to be re-registered and relisted. These...
Products From Black-Owned Businesses for Your Work-From-Home Space
One of the many ways to support Black-owned businesses is to buy from them, and we’ve been considering how we can do a better job of this, both as a company and as individuals. With our entire team working remotely during the pandemic and potentially long-term,...
Job Boards for Inclusive Hiring
When hiring for your company, you need to be on the lookout for the candidate with the most relevant experience, someone who can bring their own unique background and skills to the table, as well as an individual you can picture fitting in with your...
Why You Should Keep Your Marketing Budget During Economic Uncertainty
COVID-19 has taken a toll on businesses across all industries, whether due to closures or reduced sales as customers tighten their pocketbooks. And whenever less revenue is coming in, businesses naturally look to reduce expenditures. Considered by many a “want to have” and not a “need...
SearchFest 2016 in Portland, Oregon
SearchFest is an annual digital marketing conference held in Portland, Oregon and presented by the non-profit, SEMpdx (Search Engine Marketing Professionals of Portland). At this, the 10th annual SearchFest, it was announced that the name of the conference will be changing to “Engage”. SearchFest 2016 offered...